Shanghai, China - October 22, 2014 – BASF showcased a wide range of innovative solutions for the Chinese textile market at BASF Textile Marketplace in Shanghai, China on October 22nd, 2014. BASF products and solutions help customers from the fast-moving fashion and textile industry to achieve flexible, cost-efficient and safe production with uncompromising performance.
“While we have recently announced the divestment of the textile chemicals business to Archroma, BASF remains committed to the textile industry by developing innovative solutions and new applications for different textile processing steps for the future,” said Dr. Zheng Daqing, Senior Vice President, Business & Market Development Greater China, BASF. “The BASF Textile Marketplace underlines our commitment to support the sustainable development of the China textile industry by closely engaging our customers and partners to develop leading technologies and integrated solutions.”
BASF offers customized products and solutions for the textile industry, from agrochemicals for crop protection for cotton growers, monomers and additives for the production of synthetic fibers, to formic acid, which is a cost-efficient acid in reducing water treatment cost during the textile processing. With the theme of “We create chemistry that makes fashion love sustainability”, 12 interactive booths provided a stage for BASF experts to discuss with our customers about solutions from functional textiles and processing quality to innovation and sustainability.
At the Marketplace, BASF showcased some new applications of its innovations for the Chinese textile industry for the first time:
Working together with partners along the textile value chain, BASF is constantly developing sustainable solutions for the future. This event also brings textile industry players from around the world and leading brand retailers together for discussion and excellent networking, enabling customers to understand more about the key market trends, outlooks, challenges and regulations impacting the region.