Purpose, Action Areas, Values
The purpose of BASF reflects what we do and why we do it:
We create chemistry for a sustainable future.
We want to contribute to a world that provides a viable future with enhanced quality of life for everyone. We do so by creating chemistry for our customers and society and by making the best use of available resources. We live our corporate purpose by: sourcing and producing responsibly, acting as a fair and reliable partner, connecting creative minds to find the best solutions for market needs. For us, this is what successful business is all about.
To reach these goals, we have defined our action areas.
Our Action Areas
When it comes to customers, we all stand together, and everyone impacts the experience our customers have with us. To be the leading chemical company, we must strengthen our performance in innovation and in operations, leverage digital ways of working, and integrate sustainability more deeply into our business decisions. We aim to strengthen our portfolio using the power of our Verbund integration. We will further develop our organization to run effectively and efficiently so that all of us can increase our focus on our customers. We have identified six action areas through which we aim to sharpen our customer focus.
Our values are the guidelines for our actions. They define how we want to work together – as a team, with our customers and our partners: creative, open, responsible and entrepreneurial. Our values describe how we want to grow profitably and create value for society.