BASF Research Press Briefing 2025: How innovations drive BASF’s success
“Innovation has always been part of BASF’s DNA. Especially in these volatile times, it is crucial to leverage our innovative strength to develop competitive solutions that differentiate us as a company in our markets and give us a competitive edge,” said Dr. Stephan Kothrade, Member of the Board of Executive Directors of BASF and Chief Technology Officer, at the company’s Research Press Briefing held today. To achieve this, BASF implemented its “Winning Ways” strategy about a year ago with the clear goal of becoming the preferred chemical company to enable its customers’ green transformation. “Our ambition extends beyond making BASF green. We aim to inspire customers to choose BASF as their trusted partner for their future success,” Kothrade said.



