BASF focuses on strengthening and growing its core businesses in the next phase of its “Winning Ways” strategy
After the swift and almost complete carve-out of its standalone businesses, BASF is focusing on strengthening and growing its core businesses in the next phase of its “Winning Ways” strategy. The newly established Core Transformation Office, led by Julia Raquet (50), President, drives the implementation of cross-unit transformation projects across all core businesses, service units and corporate center units. The program, launched as “CoreShift,” aims to achieve up to 20 % net cash fixed cost savings in the core by 2029, compared with the 2024 baseline. In her new role, Julia Raquet reports directly to Dr. Markus Kamieth, Chairman of the Board of Executive Directors of BASF SE.
