In May 2016, BASF, Arkema, Jayant Agro-Organics Ltd. and Solidaridad launched the project "Pragati" to improve working conditions, create awareness for sustainable farming and increase yields due to more efficient farming practices.
Since 2006, BASF has partnered with Targanine from the region of Agadir. The program aims to foster preservation of the argan forest with help of the local population. The oil and its by-products are supplied to BASF under fair-trade conditions.
The monarch butterfly is probably the best known butterfly of the American continent. Its population has been declining for years. BASF is working to restore the monarch butterfly's habitat along its route in the USA, Mexico and Central America.