BASF launches first materials showcase in Southeast Asia
- The showcase is a collaboration with Chris Lefteri Design – a globally renowned materials specialist and design studio
- Offers onsite consultation on material development and selection
Singapore – December 2, 2016 – BASF materials can now be seen, touched and explored in the company’s first showcase in Southeast Asia. Housed within Chris Lefteri Design’s Material Design Lab at the National Design Centre in Singapore, the showcase displays BASF’s innovative product applications including construction, industrial, transportation and consumer applications, as well as provides onsite consultation on material development and selection.
“With the opening of the BASF materials showcase, we encourage visitors to get a first-hand experience of the material solutions BASF offers. Together with material consultation services, the showcase serves as a convenient one-stop location where industrial designers, and the academic and design community can work together to draw ideas and inspiration,” said Andy Postlethwaite, Senior Vice President, Performance Materials Asia Pacific, BASF.
The materials showcase enhances BASF’s portfolio of material and design related consulting services in Asia. Through its design consultation center designfabrik® in Tokyo and Shanghai, BASF offers support in every phase of the design process, with expert advice for color, material and finishing, and assists designers in selecting materials as well as optimizing the configuration of the products.
“As a designer, I am always thinking about my next design, particularly how to place materials at the heart of the design process. Also, how materials can enable designs and functionality beyond traditional usage and properties. The partnership with BASF has created great synergy as we explored these topics based on BASF’s technical and engineering expertise,” said Chris Lefteri, Head of Chris Lefteri Design, an internationally recognized leading authority on the application of materials in design. “The BASF materials showcase also boosts the capabilities of our Material Design Lab, which we introduced to be the go-to materials resource and collaboration platform. It also stimulates new levels of material-centric innovation.”
Admission to the Material Lab is free. Advanced booking is required for consultation.
About Chris Lefteri Design
Chris Lefteri is widely recognized as one of the leading experts working in the field of materials & design. His studio, Chris Lefteri Design, has locations in London, Seoul, and Singapore and has worked with bluechip corporations and major design studios across Europe, the US and Asia, implementing a broad range of strategies for effective materials integration in the design process. The studio has a distinctive expertise that germinates new approaches in automotive, packaging, sports, furniture, consumer electronics. His client list includes Lenovo, Google, BMW, Staples, LG Electronics, Philips, Logitech, Huawei & VW. The studio also works with major material suppliers such as Corning Glass, UPM, Dow Corning and Exxon Mobil helping them to communicate more effectively with design industry and find new markets. Further information at www.chrislefteri.com
About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 112,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of more than €70 billion in 2015. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.
