Successful cooperation for R-M® brand continues: BASF concludes a partnership with Atelier Expert Morocco

BASF’s premium automotive refinish paint R-M and Atelier Expert concluded a partnership to accompany the group with a full range of products and services.

Thanks to a collaboration between Atelier Expert and BASF Morocco, the R-Mbrand, a pioneer in the development of finishing technologies for vehicle manufacturers, will now offer the network’s workshops cutting-edge solutions with positive contributions to sustainability. The agreement thus provides individualized support, an optimal delivery guarantee, training and personalized technical support. The collaboration has already begun in Marrakech and Casablanca following the recent inauguration of this second garage. R-M is also preparing for the opening of a third workshop in October 2018. The premium paint brand is the preferred partner of Atelier Expert in Morocco.

“Our vision is to democratize and organize this business in Morocco through workshops and structured processes that meet the standards of the professions, hence the need to find reference partners who have the same philosophy. Our preference for the R-M range is not a coincidence. This choice was made based on precise criteria, quality first. R-M is an undeniable reference worldwide. We are happy to consolidate our collaboration with BASF, a leader in its field,“ says Taoufik Zadaki, Director of the Atelier Experts unit in Marrakech.

“We are very pleased that Atelier Expert's trust us. My team and I will do our best to support Atelier Expert. Business partners benefit not only from high quality R-M paints, but also from our extensive service offering. Our customer advisors and application technicians provide regular technical support directly to the customer. This technical support is one of the essential pillars of our offer,“ says Erwan Baudimant, Head of Sales France – Northern and Western Africa Automotive Refinish Coatings Solutions.

For Atelier Expert, a comprehensive R-M® training program will be deployed for technicians and service representatives throughout the kingdom. This will cover all levels of operators, from the apprentice to the expert, as well as seminars to improve the profitability, organization and management of a bodywork. The R-M product portfolio will guarantee complete equipment for painters to maintain optimal efficiency and quality of repair.

“We are proud that Atelier Expert is our partner. This partnership affirms R-M's commitment as a caring business partner. We assist our customers in offering high quality products to the entire car range. We also offer our international training services in France and Morocco to ensure a level of skills and know-how in our customers on the latest technologies,” confirms Jawad Khizrane, Sales Manager North and West Africa.

To discover news, documentation and presentation of products and activities, log on to the new website   http://www.rmpaint.com/ma/

ENDS