BASF announces sponsorship of Contractor Rewards™ Program

SHAKOPEE, MN, May 2, 2011 – The Building Systems business of BASF’s Construction Chemicals Division today announced it is a sponsor of Contractor Rewards, an industry-wide loyalty program that offers trade contractors, builders and remodelers points for purchasing products from participating manufacturers. Contractor Rewards members can now earn points for BASF’s Sonolastic® NP 1™ and TX-1 sealants and Chemrex® CX-990 and CX-1000 wood flooring adhesives.

After purchasing an eligible product, a customer peels off the yellow reward code label on the carton, enters its code online at www.ContractorRewards.com and begins earning points towards valuable reward items. The program is managed by BI and its Coalition Marketing Group.

Unlike other programs, the points that the contractor obtains from all sponsors will accumulate in a single account.  The contractor can then use these points to shop online for more than 51,000 personal and business rewards, which include everything from electronics to contractor-grade tools.

“As one of the sponsors of Contractor Rewards, BASF strives to improve the connection with our professional contractor customers,” said Phil Bergum, National Sales Director for BASF’s Building Systems business. “This program allows us to reward general and sub-contractors for their purchases and recognizes them for their continued loyalty to BASF. By combining points from the other sponsors of Contractor Rewards, they can earn more valuable rewards.”

Contractor Rewards is open to all trade contractors, builders and remodelers in the commercial, residential and heavy/civil construction markets.  The program is currently limited to the United States and U.S. territories, and will launch in Canada on May 2, 2011.

For specific questions regarding Contractor Rewards please call 1-877-286-7064 or email contractorsupport@contractorrewards.com. 

About the Construction Chemicals division

BASF’s Construction Chemicals division is the leading supplier of chemical systems and formulations for the construction industry. Continuous innovation and tailor-made solutions ensure its customers are more successful. Its Admixture Systems business unit specifically helps customers in the ready-mix, precast, manufactured concrete and underground construction industries. The Construction Systems unit offers a wide range of products for sports and industrial flooring, external renders and wall insulation, expansion joints, wood preservatives as well as specialist repair mortars, tile adhesives and waterproofing membranes. The division operates production sites and sales centers in more than 50 countries and achieved sales of about €2.1 billion with approximately 6,900 employees in 2010.

The Building Systems business of BASF Construction Chemicals division manufactures innovative products under nine well-known brands: Sonneborn^®, Thoro^®, MBT Protection and Repair^®, Hydrozo^®, Selby^®, UCRETE^®, SRS Flooring, Conica and CHEMREX^®. These premier products provide joint sealant, waterproofing, grout, concrete repair, water repellent, performance flooring, surface adhesives and wall coating solutions for construction and renovation projects around the globe. For more information please visit www.buildingsystems.basf.com.

BASF – The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,400 employees in North America, and had sales of $17.7 billion in 2010. For more information about BASF’s North American operations, visit www.basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, and agricultural products to oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com or in the Social Media Newsroom at newsroom.basf.com.

About BI

BI produces measurable results for its customers by moving the people who drive the business: BI moves sales people to sell more, customers to buy more, and employees to create a competitive advantage. BI designs and executes business improvement programs for large companies nationwide and globally. The programs are grounded in data analysis and produce returns of up to 400%. BI, founded in 1950, is a privately held company with 1,000 associates located in 28 offices in North America, UK, Australia, Asia Pacific and the Middle East. More information is available online at www.biworldwide.com.

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