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September 29, 2011

BASF spray foam helps Liberty Manor keep a safe roof over veterans’ heads

HOUSTON, TX September 29, 2011 – BASF today announced a feature program will air on Lifetime Television Network, sharing the story of how BASF Spray Foam is helping homeless veterans stay safe against hurricanes.  Airing Sept. 30 and Oct. 21 on “Designing Spaces”, viewers will learn how BASF proudly donated the time and materials to help Tampa, Florida’s Liberty Manor for homeless veterans strengthen its roof against hurricane-force winds and cut utility bills.

“BASF is honored to help support Liberty Manor’s mission,” said Michael Sievers, Business Manager, Spray Systems, BASF. “And we are proud to provide homeowners of new and existing homes a roofing application that protects against high winds and high energy bills without breaking the bank.”

Approved by Miami-Dade County Building and Neighborhood Compliance (BNC) Department as a wind mitigation application, BASF qualified installers sprayed three inches of BASF’s COMFORT FOAM® closed-cell spray foam under the home’s roof deck, increasing roof strength by more than 200 percent.

BASF understands the value of providing materials that protect homes during catastrophic weather events including storms, hurricanes and high winds. Particularly vulnerable to these conditions are roofs. If a roof is not properly secured to the rest of a home, the likelihood of structural failure is much greater than if reinforced with hurricane damage mitigation tools.[1]The BASF spray foam application seals the roof to the walls, giving severe wind and rain no room to enter and weaken a structure.

“A roof is your first and often your last line of defense in a high-wind event, said Leslie Chapman-Henderson, CEO of the Federal Alliance for Safe Homes (FLASH).

To learn more about how you can protect your home from high winds, please visit us at

About Liberty Manor

Founded by Connie Blaney in 2006, Liberty Manor is a tax-deductible #02-0775720 non-profit organization with the objective of promoting the developmental and social needs of veterans who have served our country and fought for our independence, but have fallen victim to homelessness.

Twenty three percent of America’s homeless population is Veterans. The mission of Liberty Manor is to provide transitional, supported housing to honorably-discharged veterans by establishing long-term objectives designed to attribute to self-sufficiency.

To learn more about Liberty Manor please visit

About Designing Spaces

Designing Spaces is a half-hour informative series that inspires viewers to make every space count and instructs them on the smartest ways to make their homes more beautiful and functional. From advice on large scale renovations to small modifications, simple tips on making everyday tasks easier for decorating on a budget, Designing Spaces provides viewers with comprehensive information for home improvements presented in a fun and easy-to-follow format.

About BASF Polyurethanes

BASF is the leading supplier of Polyurethane Solutions for systems, specialties and PU basic products. With its global network of 38 polyurethane system houses and its comprehensive product and service portfolio, BASF is the preferred partner of its customers in many industries.

The BASF brand “Polyurethane Solutions” represents over 40 years of experience of the market and technology leadership for Polyurethane systems and specialty elastomers.

In the extremely service-oriented business of polyurethane systems and specialties, reliable PU experience and competence are crucial. Through its system house network, BASF provides fast local support, from technical service and sales to production and marketing during the development of customized solutions. With its world-scale plants, BASF secures its leading market position in the production of polyurethane basic products in all regions of the world.

Polyurethanes make life more comfortable, safer and more pleasant while helping to save energy sustainably. They contribute towards improved insulation of buildings and more attractive, lightweight design of cars. Producers of shoe soles, mattresses and household goods as well as sports equipment use the unique advantages of polyurethanes provided with the knowledge and expertise of the polyurethane experts of BASF world-wide.

BASF – The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,400 employees in North America, and had sales of $17.7 billion in 2010. For more information about BASF’s North American operations, visit

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, and agricultural products to oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €63.9 billion in 2010 and had approximately 109,000employees as of the end of the year. Further information on BASF is available on the Internet at or in the Social Media Newsroom at

COMFORT FOAM® is a registered trademark of BASF Corporation.



Mary MacLeod-Jones

Maverick Marketing

Tel: (207) 929-4568

Last Update September 29, 2011