BASF announces expansion of Food Technology & Applications Center in North America

FLORHAM PARK, NJ, June 14, 2012 -- Innovation is the driving force behind BASF’s newly expanded Food Technology & Applications Center, which officially opened this week.

Located in Tarrytown, New York, the state-of-the-art facility is part of BASF’s 160,000 square foot research and development center which also is home to research laboratories for personal care and pharmaceutical applications.

“We welcome our customers and industry colleagues to our new kitchen where Newtrition^® comes to life,” said Charles Barber, Technical Sales and Applications Manager, Nutrition & Health, for BASF in North America. “This is the birthplace for concepts and ideas that meet consumers’ demands for healthy, appealing, and convenient products. Consider it a culinary crossroads where science, technical and application support, and market research all come together.”    

BASF’s Think Newtrition^™ (www.newtrition.basf.com) marketing initiative describes how its unique ingredient and formulation expertise can help customers create new products and improve existing ones for a variety of market segments such as food, beverages and dietary supplements.

“We realize that identifying the right ingredient for a product is just one part of the process,” Barber said.  “In our center, we can eliminate the guesswork and perfect the formulation to help our customers efficiently market products that resonate with consumers. Whether it’s baking a cake with more volume, creating a nutrition bar with better texture and taste, or adding an appealing colorant to a beverage, we are your one-stop kitchen.”

BASF’s food scientists and technical specialists will offer workshops and on-site product demonstrations so customers can see and taste the advantages first-hand of using performance ingredients such as Lamequick^® whipping agents and Spongolit^® aerating emulsifiers.  On the health side, customers can collaborate with BASF experts to add “Newtrition” without adversely affecting the sensory properties of the products.

“Using our broad range of capabilities, the Tarrytown team is especially focused on finding new delivery forms for dietary supplements and innovating the next generation of snack foods, baked goods, beverages and dairy products,” Barber said.

This investment in North America is part of BASF’s overall strategy to provide customers with a global network of technical and application support. BASF also has nutrition ingredient technical centers located in Ludwigshafen, Germany; Illertissen, Germany; Ballerup, Denmark; Shanghai, China; Kuala Lumpur, Malaysia; and Jacarai, Brasil. In combination, this network offers an outstanding array of services on a worldwide basis with special attention paid to regional preferences and cultural differences.

For press photo, click on the following link:

http://www.basf.us/pressphotos/06-14-12_FoodTechLab.jpg.   

Suggested caption: Samy Jandali, Vice President, (left) and Charles Barber, Technical Sales and Applications Manager, Nutrition & Health, for BASF in North America, cut the ribbon officially opening BASF’s newly expanded Food Technology & Applications Center in Tarrytown, New York.

About BASF Nutrition & Health

BASF's Nutrition & Health division develops, produces and markets a comprehensive range of products and services for the Pharmaceuticals, Aroma Chemicals, Human Nutrition and Animal Nutrition industries. The division addresses customer needs and enhances their consumers' well-being and quality of life. The division provides the Pharmaceutical industry with active ingredients such as caffeine and ibuprofen, as well as excipients and customized synthesis services. Nutrition & Health produces Aroma Chemicals such as citral and geraniol for the Flavor and Fragrance industry. Important Human Nutrition products are vitamins and carotenoids, plant sterols, emulsifiers and omega-3 fatty acids. Its feed additives such as vitamins, carotenoids and enzymes make Nutrition & Health a worldwide leader for the Animal Nutrition market.

 

 

 

BASF - The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,000 employees in North America, and had sales of $20 billion in 2011. For more information about BASF’s North American operations, visit www.basf.us.

 

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

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