BASF’s Wyandotte facility ‘goes pink’ for breast cancer awareness

WYANDOTTE, MI, October 8, 2012 -- BASF’s Wyandotte facility is “going pink” as site employees join together to support Breast Cancer Awareness.

On Monday, Oct. 1, 100 trees and light posts on BASF’s property along Biddle Avenue were decorated with pink ribbons as part of the facility’s “Tie a PINK Ribbon” campaign.

“The trees represent life and the pink ribbons represent action, awareness, survivorship, and the memory of those who have lost their battle against breast cancer,” said Greg Pflum, Vice President and General Manager, Midwest Hub for BASF Corporation. “The pink ribbon is one of the most recognized symbols in the world. Emphasis on awareness building and early diagnosis will significantly enhance the effectiveness of treatment. Our Tie a PINK Ribbon campaign will go throughout the month of October, as it spreads the powerful message that early detection can save lives.”

In addition to BASF’s Tie A PINK Ribbon campaign, employees will show their support by raising funds for the American Cancer Society through an employee cook-off contest on Oct. 10 and participating in the “Making Strides Against Breast Cancer” walk on Oct. 13 in Detroit.

BASF’s Wyandotte site spans more than 2,100 acres and hosts multiple business groups, functions and manufacturing plants which produce a variety of urethane and specialty plastics products.  The site employs about 1,200 full-time and contract employees.

For a press photo, please click on the following link:

http://www.basf.us/pressphotos/10-08-12_BASFGoesPink.jpg.       

Suggested caption: BASF employee Ronald Jamula ties a pink ribbon on a tree in front of the company’s Wyandotte, MI, facility, in support of breast cancer awareness.

BASF - The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,000 employees in North America, and had sales of $20 billion in 2011. For more information about BASF’s North American operations, visit www.basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

P-12-193