BASF to focus on new technologies at NPIRI 2012

WYANDOTTE, MI, October 8, 2012 -- BASF will demonstrate how chemistry can enhance formulations in the printing and packaging industry at the 2012 National Association of Printing Ink Manufacturers (NPIRI) Technical Conference, Oct. 16 to 18, in Itasca, Illinois.

"Our focus at NPIRI is to demonstrate BASF’s commitment to the printing and packaging industry and specifically to our customers, with whom we work to deliver versatile solutions, based on market needs,” said Rick Grandke, Industry Manager, Printing & Packaging, for BASF in North America.

“BASF values our relationships with our customers and we want to help them be more successful. The capabilities of our employees, products and technologies that support the printing and packaging industry are broad and diverse. By actively creating solutions together, ink and overprint varnish formulators can leverage the entire BASF technology portfolio,” said Grandke.

Visitors to the BASF display can meet BASF’s expert formulators to learn about solutions that deliver improved ink performance including:

• High color strength and opacity
• Improved printability and low press-side maintenance
• Optimum chroma, shade and color consistency

BASF will offer the following product presentations during the tabletop displays and reception session beginning at 5 p.m. on Tuesday, Oct. 16:

• Walt Taplin, Technical Group Leader, Printing & Specialties, Pigments, will present “Graphitan^® Vintage Black – Free Your Creative Spirit!” and Firemist^® Crystal Touch – The Sparkle Effect You Can Touch!”
• Kevin Milks, Senior Applications Chemist, Printing & Packaging, Resins & Performance Additives, will present “Laroflex^® HS 9000, Novel Lamination Ink Technology”

BASF’s team of experts will be available throughout the technical conference to discuss how the company can apply expertise in chemistry, applications and formulations to help customers accomplish their objectives.

BASF offers the printing and packaging industry a broad portfolio of resins, emulsion polymers, pigments and effect pigments, colorants, and specialty additives to meet specific applications and customer needs.

BASF will also launch the following products during the technical conference and share with customers and visitors how these new technologies can improve their ink and overprint varnish formulations:

• Laroflex^® HS 9000, an innovative resin solution technology for printing inks that enables high strength, high solids lamination inks.
• Firemist^® Crystal Touch, a new effect pigment technology for printing inks with a unique texture, and sparkle and matt effects.
• Graphitan^® Vintage Black, a unique pure-shade black matt effect pigment for printing inks that gives a metallic effect without the use of metals. 

Additional information regarding BASF is available at www.basf.us/dpsolutions.

BASF - The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,000 employees in North America, and had sales of $20 billion in 2011. For more information about BASF’s North American operations, visit www.basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

P-12-194