BASF appoints new manager of technology for Admixture Systems business

CLEVELAND, OH, October 16, 2012 -- The North American Admixture Systems business of BASF’s Construction Chemicals division announced today that Paul Seiler has been named Manager of Technology, responsible for the development of admixture and concrete technologies and customer support. Seiler will be based in the business’ Beachwood, Ohio, headquarters, effective immediately.

In his new role, Seiler will manage the Admixture Systems business’ Technology Department, which formulates innovative products, develops new technologies, and serves as a testing and support resource for concrete producer customers. In addition, the department is involved in developing test methods, procedures, and models to assist customers in implementation of new technologies.

“The manager of technology position is a key role in our business,” said Gabriel Cottrell, BASF Admixture Systems business manager. “In just the past few years, we have introduced groundbreaking technologies such as the Green Sense^® Concrete mixture proportioning optimization service, as well as a brand new class of workability-retaining admixtures. Paul Seiler has the technical proficiency, practical experience, and innovative spirit to help us continue to bring to market new technologies that will help our concrete producer customers differentiate themselves today and in the future.”

Seiler comes to BASF from Votorantim in Brazil, where he served as Technology and Process Manager and directed the business’ research and development efforts for mortars, tile adhesives, grouts, hydrated lime, gypsum and white cement. Prior to that, Seiler was Technology and Product Manager for Viapol, now part of Euclid Chemical, in its Construction Chemicals division. He also spent 10 years as technology and production Manager for BASF Construction Chemicals in South America.

Seiler received his chemical and industrial engineering degrees from Centro Universitário da FEI, Sao Bernardo, Brazil, and his Executive MBA in industrial management from Fundação Getúlio Vargas in Sao Paulo, Brazil.

For a press photo, please click on the following link:

http://www.basf.us/pressphotos/10-16-12_PaulSeiler.jpg.       

Suggested caption: Paul Seiler has been named Manager of Technology for BASF’s Admixture Systems business.

About the Construction Chemicals division

BASF’s Construction Chemicals division is the leading supplier of chemical systems and formulations for the construction industry. Continuous innovation and tailor-made solutions ensure its customers are more successful. Its product portfolio comprises admixture systems, cement additives, solutions for underground construction, repair systems and performance grouts, expansion control systems, waterproofing solutions and sealants, flooring systems, tile fixing systems, wall systems and solutions for wood protection. The division operates production sites and sales centers in more than 60 countries and achieved sales of about €2.2 billion with approximately 7,000 employees in 2011.

BASF - The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,000 employees in North America, and had sales of $20 billion in 2011. For more information about BASF’s North American operations, visit www.basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

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