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January 21, 2013
United States

BASF presents extensive portfolio of feed ingredients at the International Poultry Exposition

FLORHAM PARK, NJ, January 21, 2013 -- BASF will feature its broad portfolio of innovative feed ingredients at the International Poultry Exposition (IPE), Jan. 29-31 at the Georgia World Congress Center in Atlanta, Georgia. The event draws more than 4,000 attendees from the poultry industry with a focus on technological developments and issues.

Novasil™ Plus anti-caking agent for feed products – BASF booth 1557 exhibit will feature NovasilTM Plus feed additive and anti-caking agent, which is now available to the animal nutrition market in North America.

“This highly tested product significantly improves the flow properties of feed,” said Ludger Roedder,  Head of  BASF’s Animal Nutrition North America, “Novasil Plus can help our customers to significantly improve the poultry feed process.”

Novasil Plus is calcium bentonite clay, rich in montmorillonite. It can be used in livestock and poultry rations, feed specialties and individual ingredients.

The BASF exhibit will also feature Natuphos®, a feed enzyme (phytase) for improving phosphate utilization; Natugrain® TS,an NSP-enzyme for enhanced cereal utilization; and, Luprosil®, an organic acid for preservation and Lucantin®, the pigments for egg yolk and broiler skin.

In addition, BASF experts will be on hand to discuss SET – BASF’s initiative for applied sustainability. The SET program can help customers and industry stakeholders identify important sustainability issues and provide measurement and guidance on using resources more efficiently.

About Animal Nutrition

BASF is a global leader in sustainable animal nutrition, offering vitamins, carotenoids, enzymes, organic acids, and specialties for all types of feed. Its products are mainly fed to ruminants, poultry, pigs, farmed fish, and companion animals. Innovative products (such as Natugrain® TS), modern technologies (including white biotechnology), and SET, BASF’s initiative for applied  sustainability, pave the way for making animal nutrition not only more efficient and cost-effective, but also more sustainable. BASF’s expert teams help the nutrition industry analyze and systematically improve the efficiency and sustainability of products and make verifiable value propositions to the entire value chain up to and including consumers. For more information, visit and

BASF - The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,000 employees in North America, and had sales of $20 billion in 2011. For more information about BASF’s North American operations, visit

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. Further information on BASF is available on the Internet at

Registered trademarks are property of BASF SE and BASF Corporation.


Laura Partynski

BASF Corporation

Tel: (973) 245-7838

Last Update January 21, 2013