BASF names new Canadian distributor for industrial kaolin business

CHARLOTTE, NC, February 11, 2013 -- BASF Corporation has named Lorama, Inc. as its new exclusive distributor for BASF Industrial Kaolin in Canada, effective May 1, 2013. 

Lorama Inc. is a privately held company with its headquarters, technical laboratory and manufacturing facility located in Milton, Ontario, Canada, 20 minutes west of Toronto.

“Lorama is a trusted distributor that is very creative and well positioned to serve the Canadian market.  The Lorama business model has demonstrated proven results,” said Shane Porzio, Ph.D., Vice President, Kaolin Global Business Management for BASF. 

About BASF Industrial Kaolin

BASF specialty kaolins improve performance, lower costs, increase efficiency, and enhance the value of customer products and processes in the plastics, rubber, ink, cosmetics, ceramics, adhesives, paints and many other industries. Major product lines include Satintone^®, ASP^® , Translink^® , Ultrex^®, and MetaMax^®.  For more than 40 years, BASF has been a leader in mineral surface treatment technology and has the most advanced surface treatment processes in the kaolin industry

BASF – The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,000 employees in North America, and had sales of $20 billion in 2011. For more information about BASF’s North American operations, visit www.basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

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