May 7, 2013

Media

BASF supports the wire and cable industry at Polymers in Cables 2013

WYANDOTTE, MI, May 7, 2013 -- BASF will present at Polymers in Cables 2013 , May 14 – 15, at the Hilton Miami Downtown in Miami, Florida. This international conference and exhibition, geared towards the plastics cable industry, brings together a wide range of participants including global supply chain leaders, cable producers, equipment manufacturers and raw material suppliers such as BASF.

On Tuesday, May 14, Sarah Westerdale, Wire & Cable Market Manager for BASF’s Elastollan® Thermoplastic Polyurethane (TPU), will present a topic in the “Innovation in Materials” session, about using TPU for high performance cable applications featuring new flame retardant, high temperature, and medical TPUs.  To learn more about Elastollan® TPU from BASF, please visit www.elastollan.com.

In addition, attendees will gain insight into and benefit from hearing the latest trends in the use of polymers and compounds in the cable industry, understanding new technological advancements and networking with professionals across the entire value chain.

Elastollan is a registered trademark of BASF.

About BASF Polyurethanes

BASF is the leading supplier of Polyurethane Solutions for systems, specialties and PU basic products. With its global network of 38 polyurethane system houses and its comprehensive product and service portfolio, BASF is the preferred partner of its customers in many industries. The BASF brand “Polyurethane Solutions” represents over 40 years of experience of the market and technology leadership for Polyurethane Systems.

In the extremely service-oriented business of polyurethane systems and specialties, reliable PU experience and competence are crucial. Through its system house network, BASF provides fast local support, from technical service and sales to production and marketing during the development of customized solutions. With its world-scale plants, BASF secures its leading market position in the production of polyurethane basic products in all regions of the world.

Polyurethanes make life more comfortable, safer and more pleasant while helping to save energy sustainably. They contribute towards improved insulation of buildings and more attractive, lightweight design of cars. Producers of shoes, mattresses and household goods as well as sports equipment use the unique advantages of polyurethanes provided with the knowledge and expertise of the polyurethane experts of BASF world-wide.

BASF - The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,600 employees in North America, and had sales of $18.5 billion in 2012. For more information about BASF’s North American operations, visit www.basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of €72.1 billion in 2012 and more than 110,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

P-13-326

Danielle Robinson

BASF Corporation

Tel: (734) 324-5608

E-mail

Last UpdateMay 7, 2013