BASF Canada launches new, innovative website

MISSISSAUGA, ON, March 4, 2014 -- BASF Canada recently completed a comprehensive re-design of its website, www.basf.ca

Created with user-experience firmly in mind, the new website offers improved navigation and includes links to interactive videos, podcasts and photos. It also features a searchable product finder which allows visitors to quickly and easily find information on BASF’s portfolio.

Visitors to the site can also learn how BASF is creating chemistry for a sustainable future, stay informed of the latest company news, and explore solutions for a wide range of industries.

“BASF Canada’s online presence is an important part of our customer service and community engagement strategies,” said Carles Navarro, President of BASF Canada. “As our company continues to innovate and evolve, it’s important that our website reflect this growth. By improving user-experience, we also aim to enhance our open dialogue and connection with our Canadian stakeholders.” 

Visitors also have the option to share content that interests them through their social media accounts and connect with the company on Twitter @BASFCanada.

For BASF Canada’s new online experience, visit www.basf.ca.

BASF - The Chemical Company

BASF Canada, headquartered in Mississauga, Ontario, is a subsidiary of BASF SE, Ludwigshafen, Germany and an affiliate of BASF Corporation, Florham Park, New Jersey. BASF has nearly 17,000 employees in North America, and had sales of $19.4 billion in 2013. For more information about BASF’s North American operations, visit www.basf.us. To find out more about BASF’s activities in Canada, visit www.basf.ca or follow us on twitter www.twitter.com/basfcanada.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

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