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November 5, 2014
United States

BASF Automotive Refinish launches new SmartCOLOR® Online color retrieval tool

Multi-access application provides fast, up-to-date color formulations

SOUTHFIELD, MI, November 5, 2014 – BASF Automotive Refinish has launched its new SmartCOLOR® Online tool, which will provide collision repair centers and distributors with speedy access to its online color retrieval system . The tool, which allows access from computers and mobile devices such as smartphones and tablets, provides information on all of the latest color formulations in BASF’s global color database.

“The advantage of the SmartCOLOR® Online tool is that as formulas are updated, they are immediately available to our customer base. No longer do our customers have to wait to receive updated formulas on CDs or DVDs as in the past, ” said Eric Heisler, eBusiness Product Manager, BASF Refinish. “ In addition, the tool is available in a convenient mobile version, so customers won‘t need to tote a laptop with them. With a Wi-Fi connection, they can use a tablet or a phone to look up a formula from anywhere. ”

The tool features search fields to look up information by code, manufacturer, year, paint line, gloss, color name, application and more. It also offers tri-color lookup, fleet lookup and remembers user settings such as language, country, mix size and formula exclusions, to name a few.  

“At BASF, we create solutions that help our collision repair center customers improve their efficiency and effectiveness and in turn, their bottomline,” said Paul Whittleston, Vice President, BASF Coatings Solutions. “The new SmartCOLOR Online tool is one great example of how we’re working to achieve that.”

For further information on how BASF’s latest innovation could help your business please contact your local Account Representative or visit

SmartCOLOR® Online version :

SmartCOLOR® Online mobile optimized version :

BASF Automotive Refinish

BASF's Automotive Refinish business makes and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems and business management and planning tools.

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About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,000 employees in North America, and had sales of $19.3 billion in 2013. For more information about BASF’s North American operations, visit

At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. Further information on BASF is available on the Internet at



Last Update November 5, 2014