BASF’s Glasurit® 90 Line paint featured on Ridler Award winning ’65 Chevy Impala

2015 marks the eighth time BASF paint is featured on the winner in the past 12 years

SOUTHFIELD, MI, March 18, 2015 -- The winner of the 2015 Ridler Award – the 1965 Chevy Impala Impostor created by Chip Foose – features BASF Glasurit^® 90 Line paint.

The Ridler, one of the custom car industry’s most prestigious awards, was presented to the proud car owners, Don and Elma Voth of Canada, at the Detroit Autorama. The car’s unique color, called Impostor Pearl Dark and Impostor Pearl light, was specifically customized by Chip Foose.

“Chip has been a long-time ambassador for BASF’s Glasurit 90 Line paint system,” said Shefali Cromer, Glasurit Market Segment Manager, BASF Coatings Solutions, North America.  “Glasurit provides a world-class finish and outstanding quality every time.  It’s that kind of reliability that attracts Chip, and many other custom car builders, to use Glasurit.”  

Chip Foose is known for his TV Show Overhaulin’ as well as his many award-winning car designs.

“At Foose Design, we’re lucky enough to work on projects that have emotional value for our customers and that means a lot to us,” said Foose. “BASF offers intelligent solutions based on innovative products and tailor-made services that help convey these emotions and also take my projects to the Ridler Awards, magazine covers and television.”

The Ridler Award was established in 1964 to honor the memory of Don Ridler, who started promoting Detroit’s Autorama in the 1950s, and is given to the best new creations. Cars must make their public debut at the show in order to be eligible.

BASF's Automotive Refinish business makes and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems and business management and planning tools.

For more information, visit basfrefinish.com.

Suggested photo caption, download photo on right: The 2015 Ridler Award winning 1965 Chevy Impala Impostor painted with BASF Glasurit^® 90 Line paint.

About BASF Automotive Refinish

BASF's Automotive Refinish business makes and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems and business management and planning tools. For more information visit http://www.basfrefinish.com

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,000 employees in North America, and had sales of $20.6 billion in 2014. For more information about BASF’s North American operations, visit www.basf.us.

At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of over €74 billion in 2014 and around 113,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

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