BASF signs exclusive distribution agreement with Pochteca

Agreement strengthens services to water treatment customers in Mexico and Central America

FLORHAM PARK, NJ, November 5, 2015 – BASF signed an exclusive agreement with Pochteca, a Mexican based raw materials supplier, for the distribution of its Water Solutions portfolio throughout Mexico and Central America. Product lines included in the agreement are BASF’s Zetag®, Magnafloc® LT, Burst®, Magnasol® and Antiprex® brands. These solutions address the needs of the water treatment industry in a variety of applications, such as drinking and waste water treatment, industrial process water treatment and environmental remediation.

“Pochteca’s regional distribution capabilities and technical expertise enhance the support and service provided to BASF Water Solutions customers in Mexico and Central America,” said Linda Muroski, Head of BASF’s Water Solutions business in North America. “With Pochteca’s 37 strategic locations, our customers now have easier access to BASF’s high-performing products to solve today’s and more importantly tomorrow’s water treatment challenges.”

“Our customers will greatly benefit from our network, ability to maintain inventories tailored to their needs, and technical expertise which can lead to greater profitability of their businesses," said Carlos Cepeda, Director of Food, Environmental, Agro and Specialties at Pochteca.

About Pochteca

Pochteca is a Mexico based company with a considerable international presence dedicated to the sale and distribution of a broad array of industrial raw materials, serving more than 40 sectors, including water treatment, mining, food processing, automotive, oil exploration and drilling, personal care, cleaning and sanitation, metalworking industry and many more. The company has 44 distribution centers, 34 in Mexico, 3 in Central America and 7 in Brazil. Handles more than 5,500 products from more than 100 world-class suppliers and serves more than 20,000 clients annually thousand. Listed on the Mexican Stock Exchange. For more information visit www.pochteca.com.mx.

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,000 employees in North America, and had sales of $20.6 billion in 2014. For more information about BASF’s North American operations, visit www.basf.us.

At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of over €74 billion in 2014 and around 113,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

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