SOUTHFIELD, MI, October 11, 2017 – BASF Automotive Refinish will make more than a splash in the paint at SEMA 2017 with a display of premium builds in booth #20353, new color offerings, innovative new products, and custom paint solutions.
BASF will host a press conference at booth #20353 located in the Racing and Performance area of Central Hall, at 11:00 a.m. on Tuesday, October 31, featuring:
The Power of BASF arcs through displays of premium builds, business solutions and custom colors as follows:
“BASF offers our customers a complete partnership, starting from before the car is even built, through every repair or improvement it undergoes,” said Marvin Gillfillan, BASF Vice President, Business Management, Automotive Refinish. “Our focus is to put customers first, improving productivity and profitability to help deliver the best customer experience to vehicle owners. Through our industry expertise, world-class reputation, and innovative products and solutions, we have a solution for every customer need.”
For more information, visit BASF booth #20353 at SEMA 2017, and follow #BASFSEMACollection on Twitter, Instagram and Facebook for previews into BASF’s SEMA premiers and activities.
BASF's Automotive Refinish business makes and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems and business management and planning tools. For more information visit: http://www.basfrefinish.com/
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,500 employees in North America, and had sales of $16.2 billion in 2016. For more information about BASF’s North American operations, visit www.basf.us.
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 114,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of about €58 billion in 2016. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.