BASF/Watson Bowman Acme wins Construction Marketing STAR Award

AMHERST, NY, January 23, 2018 – Watson Bowman Acme (WBA), a BASF Construction Chemicals Business, was recently recognized by the Construction Marketing Association (CMA) annual STAR™ Awards for marketing excellence in the construction industry. WBA received the 2017 STAR Award for social media, Instagram and their “Where’s Wabo” #wheresWabo campaign.

“Through our social media campaign, WBA was able to showcase our project and product portfolio in a new and different way, resulting in successful marketing and customer engagement. We look forward to connecting further with our customers and the industry via social media,” said Steve Pabst, WBA Sales Department Manager for North America.

The CMA STAR awards recognize excellence in 16 marketing categories and 80 sub-categories including advertising, branding, website design, social media, brochures, catalogs, new product launches, packaging, photography, promotions, publicity, merchandising, trade shows, videos, employee communications and integrated marketing campaigns, along with the Construction Marketer of the Year.

For further information, please visit www.wbacorp.com.

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,500 employees in North America, and had sales of $16.2 billion in 2016. For more information about BASF’s North American operations, visit www.basf.com.

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 114,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of about €58 billion in 2016. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.

About Watson Bowman Acme

Watson Bowman Acme, a BASF business, provides technical support and product solutions for the most complex and challenging applications, with deep expertise across all construction sectors.  By focusing squarely on quality, service and reliability, Watson Bowman Acme brings world-class solutions through commitment to innovation. For more information, visit: www.wbacorp.com

About CMA

The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. CMA sponsors the annual STAR Awards, and the Certified Construction Marketing Professional (CCMP) program. Full information on the association is available on the website at www.ConstructionMarketingAssociation.org. The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association's Twitter, Facebook, YouTube and LinkedIn pages.

P-US-18-005