Time to Break Free: BASF brand Colors & Effects launches cosmetic color trends 2020/2021

New colors and effects for global cosmetic and lifestyle brands inspired by the spirit of freedom and the return of privacy

SOUTHFIELD, MI, November 14, 2018 – In collaboration with the world’s leading color expert, Pantone Color Institute^TM, BASF’s Colors & Effects^® brand launched its annual color trend forecast for Fall/Winter 2020/2021 and Spring/Summer 2021. “Time to Break Free” offers palettes of new colors and effects inspiring the global cosmetic and personal care industry.

“Time to Break Free” is the result of extensive consumer research and fashion trends. It is inspired by themes of tranquility, peace, privacy and “me time” to escape everyday stresses.

“As one of the world’s leading pigment suppliers, it is our goal to provide customers with colors, textures and trends based on in-depth market research, cultural influences and emotional drivers,” said Diane Jansson, Global Business Manager, Cosmetics at BASF Colors & Effects. “We want to inspire fresh and innovative applications to help our customers create impactful and relevant experiences that truly resonate with consumers.”

The new forecast is grouped into two seasonal trends – “Incognito” for Fall/Winter 2020/2021 and “Bliss” for Spring/Summer 2021. Incognito is inspired by mystery and the return of privacy, while Bliss embodies playfulness and the celebration of “me time.”

The Fall 2020 collection of Incognito offers a neo-nude color palette full of edgy neutrals including Pantone colors “Hushed Violet” and “Etherea.” Formulations feature a touch of sparkling effects, using pigments such as Chione™ HD Infinite White, bringing new life to austere autumn colors.

The Incognito Winter 2020/2021 color palette shifts to deeper and more intense hues for the holiday season, maintaining neutrality with Pantone colors “Elderberry” and “Turkish Coffee.” Formulations showcase dewy and mineral metallic effects, using effect pigments such as Gemtone™ Radiant Nude, which emphasize the festive mood of the season with an understated, yet luminous, look.

The Incognito collection offers dynamic textures such as matte metallic, misty chrome and mineral iridescence, featured in a collection of unique formulations including a liquid All-Over Balm, a velvety Liquid Lip Matte, creamy Eyeshadow Mousse and a hydrating Peel-Off Metallic Mud Mask.

Bliss for Spring 2021 jumps into refreshing colors and uplifting effects that offer a springtime glow and the perfect highlight. Shades such as “Daquirose” and “Sweet Summer Glow” are complimented by effect pigments such as Reflecks™ Pinpoints of Pearl.

For Summer 2021, Bliss brings juicier and more playful offerings, capturing summer vibes with hues like “Marmalade Margarita” and “Sunset Gold” featuring Reflecks Clearly Copper to create bronzing tones elevated with a sparkle finish.

The Bliss collection pays tribute to summer fun with stimulating textures like bouncy glitter, bubble gloss, iridescent metallic and gooey jelly. Bringing bubbly and lighthearted themes to life, formulations include an ultra-smooth Powder Spray Eyeshadow, a sparkling Peel-Off Eyeliner, a frozen cocktail inspired creamy Lipstick, Hair Makeup Cream that adds shine, color and flair, and a satiny Jelly Highlighter that applies like a jelly but sets like a powder.

For more information, visit www.colors-effects.basf.com

About the Colors & Effects brand

The Colors & Effects brand encompasses BASF’s well-known expertise in colorants and effect pigments for the coatings, plastics, printing, cosmetics and agriculture markets. Fueled by entrepreneurial spirit, BASF’s experts enable innovation and growth. For our customers and our company: We live colors. We boost effects. For more information about the Colors & Effects brand, visit www.colors-effects.basf.com.

About BASF

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The more than 115,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into four segments: Chemicals, Performance Products, Functional Materials & Solutions and Agricultural Solutions. BASF generated sales of more than €60 billion in 2017. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.