Digitalization

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Just one of trinamiX's innovative applications: Touchless vital signs measurement
Trade News | December 10, 2024

trinamiX presents innovative health and safety applications at CES 2025

Ludwigshafen, Germany, December 10, 2024 – trinamiX GmbH, a subsidiary of BASF, presents innovative applications, such as vital signs monitoring and blood alcohol detection for consumer electronics, as well as biomarker measurements with smartphones at CES 2025. With this, trinamiX paves the way for greater safety and comfort in everyday life. Visitors to CES can experience how mobile devices can make previously "invisible" health indicators visible and how sensors behind vehicle displays enhance passenger safety at booth #56426 in the Venetian Expo Hall.
Trade News | June 17, 2024

The leading CAE simulation service Ultrasim® celebrates 25 years of pioneering virtual engineering for customers 

Powered by unique and ultra-accurate simulation methods, extensive material data, and easy-to-access web services, the computer-aided engineering (CAE) competence Ultrasim® creates an unparalleled offering for BASF customers. As a pioneer in the field, BASF introduced the first integrative simulation capability for plastics in 1999, laying the foundation for what is today a strong global network of CAE simulation services. 
Trade News | June 12, 2024

Joint Press Release: Loady closes financing round of 3.2 million euros after spin-off from BASF's business incubator

Loady, a cross-industry platform for optimizing logistics, successfully closes a seed financing round to further expand its business activities. The round was led by Startup BW Innovation Fonds GmbH & Co. KG and MBG Mittelständische Beteiligungsgesellschaft Baden-Württemberg and supported by Chemovator, KST Invest and a pool of private investors. Loady offers customers a master data platform on which companies can manage and use reliable logistics requirements and share them with logistics partners. The startup was recently spun off from Chemovator, the business incubator and early-stage investor of BASF.
ONE SMART SPRAY’s precision weed management system enables Stara’s Imperador 4000 Eco Spray to apply herbicide in pre-emergence and post-emergence conditions.
Trade News | May 8, 2024

First crop protection sprayer featuring ONE SMART SPRAY’s weed management system launched in Latin America by Stara

Cologne, Germany/Não-Me-Toque, Brazil – ONE SMART SPRAY is pleased to announce that Stara has launched the first crop protection sprayer in Latin America to feature its precision weed management system.
Trade News | April 11, 2024

BASF offers new advanced digital service “Ingredients Revealed” for more transparent information on cosmetic formulations

Paris, France – April 11, 2024 – At in-cosmetics Global in Paris, BASF will introduce its new digital service, “Ingredients Revealed”, that enables developers of personal care products to easily identify ingredients and formulations with specific criteria like sustainability information, standards, and labels.