Business Development

BASF in Greater China 2024

In 2024, BASF reported sales of approximately €8.6 billion to customers in Greater China. BASF strives to be the preferred chemical company to enable customers’ green transformation. To achieve this goal, we are committed to being close to our customers and growing together with them.

As of 2024, BASF has invested more than €13 billion in Greater China (approximately €17 billion with partners) to build a locally competitive production, marketing, sales, technical service, and innovation network.

Growing capability in local production and R&D

At BASF, we prioritize investing in regions where our customers are located and where there is market growth. In line with this strategy, we are committed to strengthening our advanced production plants and expanding our research and development capabilities in China. These investments aimed at meeting the increasing demands of our local customers and ensuring that we have the local proximity to provide them with innovative and sustainable solutions.

Co-creating sustainable solutions with customers

At BASF, we are driving innovations for a sustainable future, focusing our portfolio on growth areas and developing products with a lower carbon footprint. Through active participation in cross-industry collaborations, we are dedicated to co-creating cutting-edge, sustainable solutions for the local markets.

Driving the development of green transportation

China is the world's largest automotive market. As a leading solution provider in the automotive sector, BASF works closely with industry stakeholders to implement integrated sustainable innovations that meet changing market demands and facilitate the shift towards eco-friendly mobility solutions.

Transforming for low-carbon production

As a pioneering leader in climate-neutral manufacturing, BASF is committed to incorporating sustainability across its operations through cutting-edge and low-emission production processes.

Diversified product portfolio boosting local customer growth

As a leading global chemical company, BASF maintains an unwavering commitment to China’s dynamic market by delivering specialized chemical innovations to address the distinct requirements of diverse industrial sectors. Through this strategic focus, we not only empower sustainable innovation for international and domestic brands but also serve as a catalyst for their long-term expansion.

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