Our Strategy
BASF in Greater China 2024

Our Strategy

BASF in Greater China 2024

Our Strategy

Chemistry is our passion. We set a new direction for ourselves with the introduction of the “Winning Ways” strategy in September 2024: Our ambition is to be the preferred chemical company to enable our customers’ green transformation.

We aim to grow profitably and create value for our shareholders with our broad portfolio of chemicals businesses as well as our product and process innovations.

Vorsitzender des Vorstands (CEO) der BASF SE, verantwortlich für die Bereiche Corporate Development; Corporate Legal, Compliance & Insurance; Corporate Human Resources; Corporate Communications & Government Relations; Corporate Investor Relations.
By delivering superior offerings to our customers, we want to grow profitably and create value for shareholders. Our winning culture will be a key enabler for the successful execution of our strategy.
Dr. Markus Kamieth, Chairman of the Board of Executive Directors (CEO) of BASF SE

Markus Kamieth

CEO BASF SE

Our Strategic Levers

BASF’s strategic direction is based on a comprehensive analysis of our markets, competitors and the economic environment. We continuously monitor global trends and short-term developments and anticipate the resulting opportunities and risks. In doing so, we keep a close eye on the demands of our customers and the transformation of our company.

Focus

Accelerate

Transform

Win

Our Financial Targets

EBITDA before special items 
2028

€10bn-€12bn

Free cash flow
(cumul. 2025-2028)

>€12bn

ROCE

2028

~10%

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BASF Group at a glance
•  Achieved sales of €65.3 billion
•  111, 822 employees worldwide
•  6 Verbund sites,  235 production sites worldwide
BASF in Asia Pacific
•  Present in 19 markets
•  Sales: around €16.2billion
•  2 Verbund sites, 70 production sites
•  2 Innovation Campuses
BASF Greater China
•  Major production sites:Shanghai, Nanjing, Chongqing, Zhanjiang(under construction)
• Sales: €8.6 billion
•  Employees:12,687