Our transformation along the value chain
战略
在巴斯夫，我们对化学充满热情，并以同样的热忱服务客户。为了成为客户心目中世界领先的化工公司，我们将在实现盈利增长的同时，为社会创造价值。凭借我们的专业知识、创新实力和企业家精神，以及一体化体系的强大优势，我们的创新产品已为改善世界作出了决定性的贡献。创造化学新作用，追求可持续发展的未来——这就是我们为之奋斗的目标，也是我们的动力来源和最大优势。
当前，在人口结构变化和新兴数字技术的推动下，世界变化之快前所未见。我们来自不同行业和地区的客户正面临着有限自然资源、气候变化、全球人口增长造成的需求上升等诸多社会和环境挑战。化学正是解决这些挑战的关键所在。结合客户的优势与我们在化学领域的独特专长，我们将共同开发既盈利、又可持续的创新型解决方案，应对这些全球挑战。
Our innovative products, solutions and technologies help to improve quality of life and protect the environment as well as the climate. We achieve this by using raw materials more efficiently, reducing waste and enabling the production of healthy and affordable food as well as climate-smart mobility.
At the same time, BASF is also undergoing profound changes. We are transforming our company and breaking new ground to increase our profitability and achieve climate neutrality. We are facing up to the challenge of making this change socially just. This involves managing long-term policy decisions like the European Green Deal, overcoming the consequences of current geopolitical conflicts and driving forward digitalization.
At the same time, these challenges also open up numerous opportunities for new business areas and innovative products. All of this requires a clear vision, responsible action as well as a high degree of creativity and flexibility.
We want to grow profitably and sustainably. To this end, we have set ourselves ambitious targets and defined concrete measures to achieve them: To increase our profitability, we are strengthening our competitiveness with our cost savings program focusing on Europe and we are adapting our Verbund structures in Ludwigshafen, Germany, to ensure the site remains future-proof. We are investing in growth markets, particularly in Asia, with China as the largest and most important growth driver of global chemical production. Furthermore, we are undergoing a fundamental transformation in the way we steer our company. As part of our Differentiated Steering concept, we are implementing new financial steering indicators tailored to each business. Our operating divisions are also continuing to adapt their specific business models and processes – supported by customized process structures, IT systems and governance frameworks.
To further embed sustainability in our business activities, we are driving innovations for a sustainable future, focusing our portfolio on growth areas and developing products with a lower carbon footprint. We are pioneers in climate-neutral production. This means we are gradually converting our energy supply from fossil fuels to renewable sources, developing new, pioneering emission-free and low-emission production processes for our products as well as strengthening the circular economy through the use of alternative raw materials and new recycling technologies. The success of these measures depends primarily on the ideas and commitment of our employees. This is why we want to create an environment in which they can thrive and contribute to BASF’s long-term success. Moreover, the diverse potential of digitalization used in our processes and business models further contributes to the successful implementation of these measures.
Innovation
Sustainability
Production
Digitalization
Portfolio
Employees
我们的价值观和全球标准
As an international chemical company, we operate in markets and countries with different requirements and conditions. We always follow our corporate values and standards in order to act responsibly and secure our license to operate. By living these values every day, we ensure a culture of respect for our customers, partners and employees.
Together with our Code of Conduct Code of Conduct and our global standards, our CORE values lay the foundation for responsible conduct and trustbased relationships with our stakeholders. They define how we want to work together:
创造力
我们为客户提供绝佳的产品和解决方案。 我们勇于接纳大胆构想，并助其发展。我们乐观进取，相互激励
开放性
我们重视多元化，无论是人、观点，还是经验。我们鼓励以坦诚、尊重和互信为基础的对话。我们前覆后戒，从挫折中吸取教训。
责任感
我们把人的健康和安全放在第一位。我们每一项决策都会考量可持续性。我们严格遵守合规和环境标准
企业家精神
我们以客户为本，无论作为个人还是团体。我们抓住机遇，立足长远。我们积极主动，勇于担当。
Our standards are based on, and in some cases, exceed existing laws and regulations and take internationally recognized principles into account. We respect and promote:
- The Universal Declaration of Human Rights and the two U.N. Human Rights Covenants
- The 10 principles of the U.N. Global Compact
- The core labor standards of the International Labour Organization (ILO) and the Tripartite Declaration of Principles Concerning Multinational Enterprises and Social Policy
- The OECD Guidelines for Multinational Enterprises
- The Responsible Care® Global Charter
- The German Corporate Governance Code
The main guidelines are primarily summarized in our Group regulations on compliance, human rights, labor and social standards and in the Supplier Code of Conduct. We want to ensure that we act in line with the applicable laws and uphold our responsibility to the environment and society with our comprehensive management and monitoring systems.
The Corporate Audit department continuously monitors compliance with requirements. The head of our legal and compliance organization also acts as Chief Human Rights Officer and oversees the overarching risk management.
In a time of geopolitical upheaval, our binding values and standards become even more important. They give us orientation and are the basis for respect and trust.
Business and competitive environment
BASF’s global presence means that it operates in the context of various local, regional and global developments. These include:
- Global economic and political environment
- Legal and political requirements
- International trade agreements
- Industry standards
- Environmental agreements (such as the E.U. Emissions Trading System)
- Social aspects (such as the U.N. Universal Declaration of Human Rights)
BASF holds one of the top three market positions in around 80% of the business areas in which it is active. Our most important global competitors include Arkema, Bayer, Celanese, Clariant, Corteva, Covestro, Dow, DSM-Firmenich, Evonik, Huntsman, SABIC, Sinopec, Solvay, Syngenta, Wanhua and many hundreds of local and regional competitors. We expect competitors from Asia and the Middle East in particular to continue to grow in significance in the years ahead.
客户导向
客户是我们关注的重中之重。我们希望从客户的角度出发审视自身经营。巴斯夫为约10 万个客户1 提供产品与服务，他们遍布全球几乎所有国家，来自各行各业，包括大型全球客户、中型企业以及终端消费者。
客户是巴斯夫一切决策和工作的中心。我们将深厚专知与广泛资源完美结合，不满足于只成为客户的供应商。我们将自己定位为系统化的解决方案提供商。我们希望与合作伙伴密切合作，开发既盈利、又可持续的定制化解决方案。通过贡献我们的专业知识，与客户共同优化生产工艺和产品应用。
1 客户数量指与巴斯夫集团签订合同并在本财年内产生销售的所有外部企业（售达方）。