People on a sailing boat in the ocean, under a bright sky, surrounded by a key visual of four lines in blue, orange, green and red (photoshopped)

Our Strategy

Chemistry is our passion. Our ambition is to be the preferred chemical company to enable our customers’ green transformation. With our “Winning Ways” strategy, we aim to grow profitably and create value for our shareholders based on a broad portfolio as well as our product and process innovations. Simultaneously, we are further developing our performance culture.

Our ambition: to be the preferred chemical company to enable our customers’ green transformation.
We will continue to be a company with a strong, broad portfolio of chemical businesses. This is what we are known for. It’s also what makes us most relevant to customers globally, across a wide variety of industries.
We want to inspire our customers to make us their partner of choice. So that they’ll choose us every day as the chemical company they work with and buy from. A trusted partner in creating their future success.
Our customers and their needs are at the center of everything we do. Everyone at BASF strives to create the best experience for them. Everywhere, every day.
Our product and process innovations allow our customers to innovate and grow in their respective markets. Our scientists and engineers make amazing things possible.
All our customers will transform their business models toward a lower CO2 and more circular world. At different speeds. With different priorities. Our ambition goes beyond making BASF green: We will also enable the green transformation of our customers’ businesses. This will be the key driver for our profitable growth.

CEO Statement
Strategy Launch

Vorsitzender des Vorstands (CEO) der BASF SE, verantwortlich für die Bereiche Corporate Development; Corporate Legal, Compliance & Insurance; Corporate Human Resources; Corporate Communications & Government Relations; Corporate Investor Relations.

Annual Shareholders‘ Meeting 2025
Our strategy in 2 minutes

Video: We are bringing BASF on its winning ways
We have the right playbook to tackle shortterm challenges, and, in the long term, we have the right strategy to shape a futureproof BASF.“
Dr. Markus Kamieth, Chairman of the Board of Executive Directors (CEO) of BASF SE

Markus Kamieth

CEO BASF SE

We rely on four levers to successfully implement our strategy: Focus, Accelerate, Transform and Win. We are systematically integrating sustainability topics into our strategy and business as well as into our assessment, steering and compensation systems. This principle is embedded in our corporate purpose: We create chemistry for a sustainable future.

Focus

Accelerate

Transform

Win

Our financial targets

EBITDA before special items 
2028
€9bn-€11bn

Free cash flow
(cumul. 2025-2028)
~€11bn

ROCE 
2028
~10%