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BASF presents winner of 2019 Detroit Middlecott Sketchbattle
DETROIT, MI, JANUARY 30, 2019 – Sung Kwon Go, a student of Detroit, Michigan’s College of Creative Studies, was named champion of the Detroit Middlecott Sketchbattle Experiment presented by BASF.
Nicknamed “The Fight Club of Design,” the artistic competition to showcase automotive design talent was conducted at Detroit’s St. Andrew’s Hall on January 15, coinciding with the North American International Auto Show. Sixteen contestants, including designers from many original equipment manufacturers (OEMs) and art students from across the globe, participated in the three-round competition.
In round one, contestants were tasked with sketching a future-concept vehicle that showcased Falken tires. Nine contestants moved into round two, in which the focus was on the Taiwan-based TA YIH lighting company.
The third and final round showcased a BASF-custom color, Aurora Gold, designed for Sketchbattle Detroit 2019 by BASF’s Head of Color Design, Paul Czornij.
“For Aurora Gold, I thought a futuristic super luxury vehicle would be a best fit. I tried to design a vehicle that would express that and gave the Aurora Gold finish to emphasize the luxurious feel,” said Go.
Judges included Ryan Nagode, Head of Interior Design for Dodge and Ram; Adam Rabinowitz, Chief Exterior Designer Calty Toyota; Jeff Hammoud, Vice President Design for Rivian Automotive; and Chief Judge Helen Emsley, Executive Director for Global Buick and GMC Design at General Motors.
About BASF’s Coatings division
The Coatings division of BASF is a global expert in the development, production and marketing of innovative and sustainable automotive OEM and refinish coatings, decorative paints as well as applied surface treatments for metal, plastic and glass substrates in a wide range of industries. The portfolio is completed by the “Innovation Beyond Paint” program which aims at developing new markets and businesses. We create advanced performance solutions and drive performance, design and new applications to meet our partners’ needs all over the world. BASF shares skills, knowledge and resources of interdisciplinary and global teams for the benefit of customers by operating a collaborative network of sites in Europe, North America, South America and Asia Pacific. In 2017, the Coatings division achieved global sales of about €3.97 billion.
Solutions beyond your imagination – Coatings by BASF. For more information about the Coatings division of BASF and its products, visit http://www.basf.com.
About BASF
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 18,200 employees in North America and had sales of $17.9 billion in 2017. For more information about BASF’s North American operations, visit www.basf.com.
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The more than 115,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of more than €60 billion in 2017. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.
