Münster

Münster

Color and Design

Social and technological developments are constantly changing the way our world looks. Our living conditions and habits change and along with them, the products that surround us. Every change is reflected in materials and surfaces, as well as in the colors used for products. In order for a product such as a car to be perceived as current, attractive and true to its brand, OEM colors need to reflect the zeitgeist, even though they already have to be designed and determined several years in advance.

Our designers in the United States, Japan, China and Germany tackle these changes very early on and translate them into colors. Based on their research, a new color collection for the automotive industry is published each year with global and regional color trends. For BASF's annual Automotive Color Trends, our design team in Münster develops colors for EMEA.

Driving Color Design

Domes representing the BASF Automotive  Color Trends 2022 NEW ARRAY
Automotive Color Trends 2022-2023
Each year, designers for BASF’s Coatings division create a new collection to inspire automotive designers around the globe. The 2022-2023 collection is called NEW ARRAY, providing innovative shades with an increasing focus on sustainability and functionality, while still moving into new and exciting color spaces.

Our Design Team in Münster

Design-Team Münster - Katja Pauli, Florina Trost, Mark Gutjahr

Katja Pauli (left), Florina Trost and Mark Gutjahr

Design-Team Münster - Michaela Finkenzeller, Astrid van der Auwera

Michaela Finkenzeller (left) and Astrid van der Auwera