BASF’s Coatings division offers innovative and ecologically viable solutions for the automotive industry, including both the original equipment manufacturer (OEM) and refinish markets, as well as surface treatment solutions for a variety of markets. BASF also develops and markets decorative paints in Brazil for interior and exterior use in residential and commercial buildings. The portfolio is supplemented by “Beyond Paint Solutions,” which enable new applications with innovative surfaces. We combine protection and aesthetics with eco-efficiency in tailor-made customer products and processes.

Sales by region 2021 (location of customer)


Sales by direct customer industry 2021


Automotive OEM coatings solutions

BASF provides complete automotive coatings solutions, including a product portfolio of:

  • E-coats
  • Primers
  • Basecoats
  • Clearcoats

In addition to offering extensive technical support, BASF is a valued innovation and design partner for nearly all leading automobile manufacturers worldwide.

Automotive refinish coatings solutions

For the refinishing of passenger cars and trucks, BASF offers top- and undercoat materials sold under the global premium brands Glasurit® and R-M® as well as the value-for-money brands baslac®, LIMCO®, Norbin® and Yinfan®, which are sold to paint distributors and automotive repair shops. BASF is a leader in the fields of waterborne coatings and high-solid systems, enhanced by value-added services and tools for end users.


Surface treatment solutions

BASF is a globally leading solution provider for applied surface treatment. Under our Chemetall brand, we offer customized technology and system solutions to protect metals from corrosion, facilitate forming and machining, allow parts to be optimally prepared for the painting process and ensure proper coating adhesion. These products are used in a wide range of industries and markets, such as automotive, aerospace, aluminum finishing and metal forming.

Decorative paints

For interior and exterior use in buildings, BASF offers decorative paints, marketed, for example, under the premium brand Suvinil®, which is one of Brazil’s best-known brands. With constant innovation launches, such as super-concentrated premium interior and exterior paint, Suvinil® continues to strengthen its role as a pioneer in the area of innovative paints.


Source: Global automotive production forecast May 2022 (IHS Markit, now part of S&P Global)

Automotive is the most important customer industry for BASF’s coatings business. The number of cars and light commercial vehicles produced globally is expected to grow in the medium term. The main growth driver is Asia – in particular China – where BASF is well-positioned to participate in the growth opportunities.

  • Automotive OEM coatings: No. 2 globally
  • Automotive refinish coatings: No. 3 globally
  • Decorative paints: No. 1 in Brazil
  • Surface treatment: No. 2 globally

  • Automotive OEM coatings: Axalta, Kansai Paint, Nippon Paint, PPG
  • Automotive refinish coatings: AkzoNobel, Axalta, PPG, Sherwin-Williams
  • Decorative paints South America: AkzoNobel, PPG, Sherwin-Williams
  • Surface treatment: Henkel, Nihon Parkerizing, PPG

Our innovation efforts for the automotive industry are focused on close partnerships with our customers in order to formulate, for instance, new coatings solutions for integrated processes and unique eco-efficient coatings. Additional research topics include improved products for new technology markets, such as functional films, and environmentally friendly applications.

(from 2019 onward)

Product group Description Year
Automotive OEM Waterborne capacity expansion in Tultitlán, Mexico 2019
Construction of automotive application center in Shanghai, China 2019
Resin capacity expansion in Caojing, China 2020
Expansion of e-coat production in Greenville, Ohio 2020
Spraybooth capacity upgrade in Windsor, Canada 2020
Upgrade of e-coat application center in Münster, Germany 2021
Application center upgrade in Guadalajara, Spain 2022
Refinish Acquisition of UBench BV, Turnhout, Belgium 2019
New laboratory facility in Münster, Germany 2021
Capacity expansion in Jiangmen, China 2022
Surface treatment   Capacity increase for Naftoseal® aircraft sealant production in Langelsheim, Germany 2019
New surface treatment site in Pinghu, China 2021
New business development

New production for functional films in Münster, Germany



BASF Coatings manufactures its products at more than 70 sites worldwide. The most important sites are listed below.

Product group Site
Automotive OEM Greenville, Ohio; Guadalajara, Spain; Münster, Germany; Shanghai, China; Tultitlán, Mexico
Refinish Clermont de l’Oise, France; Jiangmen, China; Münster, Germany; Windsor, Canada
Surface treatment Blackman Township, Michigan; Boksburg, South Africa; Guissano, Italy; Langelsheim, Germany; Sens, France; Shanghai, China
Decorative paints Demarchi and Jaboatão, Brazil

© Lufthansa Technik AG/Sonja Brüggemann

© Lufthansa Technik AG/Sonja Brüggemann

Functional films for improved efficiency

With our FunTex technology for functional films, BASF has developed an innovative approach to surface solutions for various products, applications and industries. Our functional film solutions enhance surface drag, for example in aviation. The riblet structures of Novaflex Sharkskin significantly reduce frictional resistance of aircraft surfaces when flying and make the aircraft up to 3% more fuel-efficient, reducing CO2 emissions. Similar concepts can also be used for wind energy applications.


Last Update June 13, 2022