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BASF Coatings partners with Xiaomi to co-create 100 car colors and redefine automotive aesthetics
- Three-year initiative to deliver 100 exclusive colors for Xiaomi vehicles
- Since 2023, BASF Coatings has supplied Xiaomi with full-layer coatings solutions
BASF Coatings has announced an expanded collaboration with Xiaomi, supporting the automaker’s plan to co-develop 100 car paint colors over the next three years. The initiative aims to drive innovation and personalization in automotive color design, redefining the visual language of smart mobility.
As Xiaomi’s coatings partner since 2023, BASF Coatings plays a pivotal role in this project. For the first batch of new colors, BASF Coatings contributed throughout the entire process from R&D to mass production, providing full-layer coating solutions from e-coat, primer, basecoat to clearcoat.
These colors include “Velocity Red,” “Dawn Pink (Matte),” “Nightfall Rose,” and “Buttercup Yellow,” along with the striking “Amethyst Purple” created using BASF’s dual-layer clearcoat technology for a crystal-like finish on Xiaomi’s custom models.
Specifically, highlights of these colors include:
- “Velocity Red”: Customized red clearcoat from BASF Coatings with 20% higher color saturation
- “Dawn Pink (Matte)”: Matte clearcoat for a sculpted, foggy texture
- “Nightfall Rose”: Warm-cool contrast with aluminum and pearlescent pigments for color-shifting beauty
- “Buttercup Yellow”: Triple pigment layering for high saturation
- “Amethyst Purple”: ProGloss 2K and ProGloss Plus 2K dual-layer clearcoat locks light for a mirror-like crystal effect
“As a global leader in innovative coatings solutions, we are honored to deepen our partnership with Xiaomi. Leveraging our global color design centers and strong R&D and production network, BASF Coatings will help Xiaomi set new trends in automotive color, turning every shade into a language of individuality”, said Jack Zou, Vice President, Global Key Account Management Asia Pacific OEMs, Global Automotive OEM Coatings, BASF.
BASF Coatings provides full-layer coatings solutions for Xiaomi SU7 and YU7 models, including CathoGuard® 800 e-coat, SecuBloc primer, ColorBrite waterborne basecoat, and ProGloss clearcoat, ensuring both elegant appearance and outstanding performance.
About BASF Coatings
BASF Coatings is a global expert in the development, production and marketing of innovative and sustainable automotive OEM and refinish coatings as well as applied surface treatments for metal, plastic and glass substrates in a wide range of industries. We create advanced performance solutions and drive performance, design and new applications to meet our partners’ needs all over the world. We share skills, knowledge and resources of interdisciplinary and global teams for the benefit of customers by operating a collaborative network of sites in Europe, North America, South America and Asia Pacific. In 2024, our businesses achieved global sales of about €3.8 billion.
BASF Coatings – Driven by passion and science, we always go beyond the surface. For more information, visit www.basf-coatings.com and follow us on LinkedIn.
About BASF
At BASF, we create chemistry for a sustainable future. Our ambition: We want to be the preferred chemical company to enable our customers’ green transformation. We combine economic success with environmental protection and social responsibility. Around 112,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises, as core businesses, the segments Chemicals, Materials, Industrial Solutions, and Nutrition & Care; our standalone businesses are bundled in the segments Surface Technologies and Agricultural Solutions. BASF generated sales of €65.3 billion in 2024. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States. Further information at www.basf.com.
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