NORA – North America Open Research Alliance

Who We Are

The North America Open Research Alliance (NORA) is a strategic initiative by BASF dedicated to harnessing the power of Open Innovation. Our mission is to co-develop iterative and transformative technologies that enhance the competitiveness of our R&D activities and strengthen our talent pipeline—ultimately creating chemistry for a sustainable future.

Our Strategic Pillars

• Effective Partnership Identification & Engagement: We strategically align our collaborations with our innovation and business objectives, leveraging tools such as Halo to foster impactful partnerships. This includes identifying ideas and innovations outside the traditional BASF space.
• Operational Excellence & Transparency: We streamline processes and optimize collaboration efforts to ensure efficient use of time and resources for all stakeholders involved. Our goal is to prototype tools that facilitate and support open innovation initiatives.
• Regional Impact: We serve as catalysts for externalization, enhancing connections between North American institutions, entrepreneurs, and innovation partners, while integrating them with BASF’s global R&D pipeline. This ensures that we fully leverage the strengths of the North American R&D ecosystem and contribute to the transformation of the BASF Verbund.
• Team Health & Culture: We cultivate an inclusive and supportive environment that encourages continuous growth and well-being among our team members. We also focus on acquiring top talent to strengthen our capabilities.

NORA’s Approach to Open Innovation
At NORA, we embrace an Open Innovation framework that enables us to collaborate with experts outside our organization. This approach allows us to swiftly explore a diverse array of technologies and identify market solutions alongside key stakeholders in academia and industry. Our Open Innovation strategy ensures that BASF remains agile and competitive in response to emerging technological trends. We focus on critical areas such as sustainability, carbon management, and digitalization, reaffirming our commitment to lead the chemical industry towards a more innovative and sustainable future. Additionally, we aim to improve BASF's visibility and image among external partners, reinforcing our role as a key player in the industry.

Looking to join BASF's Open Innovation ecosystem?

Contact our scouts through the Bloomflow application form