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香港特區

企業宗旨、工作重點、價值觀

我們的宗旨

巴斯夫的宗旨反映了我們「做什麼」,以及「為什麼這樣做」:

我們創造化學新作用,追求永續發展的未來。

我們為創造更美好的世界做出貢獻,提高每個人的生活品質,讓未來可期。因此,我們為客戶和社會創造化學作用,並充分利用現有資源。

為了達成這些目標,我們確立了相關的工作重點

我們的工作重點

為了達成目標並成為領先的化工公司,我們不斷強化在創新與營運方面的績效,利用數位化技術和數據為我們與客戶創造附加價值,並將永續性深植於業務營運中。我們希望激發員工對客戶的熱情,持續擴大產品組合與完善我們的組織,並充分利用Verbund一體化的優勢來滿足客戶的需求。為此,我們確立了六大策略行動方針。

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Innovation

Innovation is the bedrock of our success. BASF is an innovation leader in the chemical industry, with around 10,000 employees in research and development and R&D spending of around €2.1 billion. We continue to build on these strengths by bringing research and development closer together and making our customers’ demands a greater part of our innovation process. We involve them at an earlier stage and are expanding our partnerships with customers and external partners.

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Sustainability

A key driver is sustainability. We want to create value for the environment, society and business with our products, solutions and technologies. For this, we are increasing the relevance of sustainability in our steering processes and business models. This establishes us as a key partner supporting our customers, opens up new growth areas and secures the long-term success of our company.

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Production

Our core business is the production and processing of chemicals. Our Verbund offers us many technological, market, production-related and digital advantages. Our comprehensive product portfolio, which ranges from basic chemicals to custom systemsolutions, enables us to meet the increasingly diverse needs of our customers with a differentiated offering.

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Digitalization

Digitalization is an integral part of our business. We want to significantly improve the availability and quality of our process data. To achieve this, we will digitalize processes at more than 420 plants worldwide by 2022. We will systematically analyze this data to further automate processes and in this way, increase efficiency. Combining internal and external data provides many new opportunities to manage our businesses more efficiently, improve processes and create value added for our customers.

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Portfolio

With our acquisitions and divestitures, we have oriented our portfolio toward innovation-driven growth areas. The acquisition of the integrated polyamide business from Solvay and the purchase of various businesses from Bayer further strengthened our position in engineering plastics and in the agricultural sector. The Asian market will play a key role in our future growth. Our strong innovation, production and sales base in China enables us to respond to the needs of our customers in a differentiated way. To further strengthen our position in this dynamic growth market, we plan to build an integrated Verbund site in Zhanjiang.

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Employees

Our employees are key to BASF’s success. That is why we believe that it is important to have a working environment that fosters employees’ individual talents and enables them and their teams to perform at their best. We are giving our employees more individual freedom. At the same time, we encourage and promote a leadership culture that empowers our employees to respond to customer needs quickly and efficiently with a solution orientation.

Join our team
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創新

我們齊心協力為客戶提供最有吸引力的創新解決方案。我們的研發實力在化工行業無可比擬。 

了解更多(英文)
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永續發展

我們要貫徹企業宗旨,成為永續發展領域的行動領袖。只有當我們的產品、解決方案和技術為社會創造價值,我們才會成功。

了解更多
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營運

客戶希望我們能按照要求,可靠、準時地交付產品,我們承諾安全、高效、可靠地進行生產。

了解更多
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數位化

我們的數位化轉型已有一個好的開始。創新的數位化解決方案為客戶創造了新的價值,並進一步提升了業務、職能和研究部門的效率。現在,我們要將數位化推向新的高度!

了解更多(英文)
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產品組合

我們為為每個業務精準市場定位,明確競爭優勢,並建立適應不同競爭環境的高績效組織。

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員工

員工是企業策略成功實施的關鍵。我們要建立靈活的組織架構,讓員工充份授權,並為客戶提供差異化的服務。

加入我們的團隊

我們的價值觀

我們的價值觀指導我們的行動,並說明我們的工作態度——無論是作為一個團隊,還是與客戶及合作夥伴合作。

Our values

are binding for all employees and provide the framework for our actions

創造力

  • 我們為客戶提供絕佳的產品和解決方案
  • 我們勇於接納大膽構想,並助其發展
  • 我們樂觀進取,相互激勵

開放性

  • 我們重視多元化,無論是人、觀點,還是經驗
  • 我們鼓勵以坦誠、尊重和互信為基礎的對話
  • 我們從挫折中吸取教訓,引以為鑑

責任感

  • 我們把人的健康和安全放在第一位
  • 我們每一項決策都會考量可持續性
  • 我們嚴格遵守合規和環境標準

企業家精神

  • 我們以客戶為本,無論作為個人還是團體
  • 我們抓住機遇,立足長遠
  • 我們積極主動,勇於擔當