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Customer Verbund

The Customer Verbund is about working closely with our markets. We use this market proximity to target our wide-ranging expertise in a focused and effective manner.

Detailed knowledge of our customers’ value chains is set to become even more important for us in future. That’s because ideas and inspiration for efficiency enhancement, new developments and innovations come from our customers. Interlinking markets and technologies in this way enables us to access new business segments and growth markets.

An example of this cooperation is the smart forvision concept car jointly developed by Daimler and BASF. The car combines unique design with innovative technologies exemplifying energy efficiency, lightweight design and temperature management.

Smart four vision