Pigment tips at your fingertips with BASF’s new Pigment Finder mobile app
- Customizable mobile app helps pigment professionals instantly find the right shades and the latest color trends
Hong Kong/Shanghai, China – November 19, 2015 – Pigment professionals serving the coatings, plastics and printing industries can now instantly find the right pigment solution using BASF’s new Pigment Finder mobile app.
This mobile app provides an overview of pigment information including shade, color index, and chemistry, as well as more in-depth information regarding key features and technical data. With just a few clicks, the recommended solution appears based on a number of defined criteria including industry, color, application, transparency and weather stability. It helps customers save time and make choices confidently from among a wide range of possibilities.
“Choosing the right pigment solution is about more than just finding the right color. With this app, product designers, plastics experts, and specialists from the printing industry can conveniently find the best recommendation from our comprehensive portfolio,” says Dr. Thomas Rühl Vice President, Business Management, Pigments and Resins for Coatings, BASF Asia Pacific. “This app also helps the industry access the latest color trends and innovations. We look forward to connecting the technical communities of our customers with this new tool.”
This mobile app is available for Android and IOS phones and tablets. Users can download the app free of charge from AppStore and Google Play or by scanning the QR code below. Laptop and Windows phone users can access the same information via the website: www.pigment-finder.basf.com.
About BASF’s Dispersions and Pigments division
The Dispersions & Pigments division of BASF develops, produces and markets a range of high-quality pigments, resins, additives and polymer dispersions worldwide. These raw materials are used in formulations for coatings and paints, printing and packaging products, construction chemicals, adhesives, fiber bonding, plastics, paper as well as for electronic applications such as displays. With its comprehensive product portfolio and extensive knowledge of the industry, the Dispersions & Pigments division offers its customers innovative and sustainable solutions and helps them advance their formulations. For further information about the Dispersions & Pigments division, please visit http://www.dispersions-pigments.basf.com.
About BASF
At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.
