BASF collaborates with Google Cloud to launch Generative AI Chatbot Consultant Service for xarvio® FIELD MANAGER users in Japan
- State-of-the-art gen AI chatbot service instantly answers product question with text, images, and video
- Provides 24/7 customer support that elevates the user experience of xarvio® FIELD MANAGERS for farmers in Japan
BASF Japan today announces it is leveraging Google Cloud technologies to develop and launch a unique gen AI Chatbot Consultant Service for users of BASF’s xarvio® FIELD MANAGER cultivation management support system.
The chatbot service, powered by Google Cloud’s gen AI Gemini platform, Vertex AI, will provide xarvio® FIELD MANAGER users in Japan with instant and customized responses to product use 24/7. Customized responses include text, images, and video as applicable.
Version One of the gen AI Consultant Service is available now, providing farmers with additional support in time for the start of this year's growing season. This new chatbot service complements the existing telephone and email-based service offered by xarvio’s customer support center.
The new chatbot service has been created from extensive dialogue between BASF and farmers in Japan. Information captured from this engagement, including commonly occurring product use questions, have been programmed into the service to provide a baseline. The chatbot goes beyond providing standard answers to questions – it instead delivers a customized response that creates additional value for xarvio® FIELD MANAGER users. The chatbot service enables optimal use of xarvio® FIELD MANAGER's diverse capabilities, which are developed to maximize yield quality and quantity, while increasing farm productivity, sustainability, and profitability.
Shinsuke Noda, Director of Agricultural Solutions in BASF Japan, said: "We are very happy to be able to collaborate with Google Cloud and utilize their latest AI technology. BASF Agricultural Solutions Japan is in the business of supporting farmers amidst industry consolidation, helping the industry to achieve sustainable agriculture. This initiative that we are implementing for xarvio® FIELD MANAGER enables our farmers to get the information they need 24/7. The solution is not only intuitive, it is intelligent and showcases our commitment to seamlessly connect available technologies to serve our farmers better. Japan is geographically extensive, and I believe this is a superior addition to our existing customer services, as farmers are able to benefit from being able to reach out to us at their own convenience. Through the gen AI consultant service, users can better understand how to utilize the full capabilities of the many farm management features of xarvio."
"We are excited to collaborate with BASF Japan to help farmers in optimizing yield with Google Cloud's gen AI technology. Together, we will provide farmers with the tools they need to make the most of their crops, while reducing their environmental impact. This collaboration is a testament to our commitment to using technology to solve real-world problems and help farmers around the world." stated Tomoyuki Hirate, Vice President, Japan Representative Director & President, Google Cloud.
This collaboration is currently only available in Japan. Both BASF Japan and Google Cloud will constantly evaluate and expand the learning scope of the chatbot technology to improve and enhance the user experience. The service is free of charge for all registered xarvio® FIELD MANAGER farmers of Japan.
For more information about xarvio® FIELD MANAGER, please visit
*xarvio® FIELD MANAGER, a crop optimization platform, is developed by BASF Digital Farming GmbH. In Japan it is jointly promoted by BASF Japan and Japan Agricultural Cooperative Federation ("ZEN-NOH"). The solution was launched in Japan in April 2021.
About xarvio® Digital Farming Solutions – a brand by BASF Digital Farming GmbH
xarvio® Digital Farming Solutions is at the forefront of the digital transformation of agriculture, optimizing crop production. Its products, xarvio® FIELD MANAGER and xarvio® HEALTHY FIELDS, use an advanced crop modelling platform to provide independent, timely and field-specific agronomic advice. xarvio’s proven technology consistently delivers measurable benefits for farmers, helping them to produce crops more efficiently, sustainably, and profitably. For more information, please visit www.xarvio.com or any of our social media channels.
About BASF’s Agricultural Solutions division
Everything we do, we do for the love of farming. Farming is fundamental to provide enough healthy and affordable food for a rapidly growing population, while reducing environmental impacts. That’s why we are working with partners and experts to integrate sustainability criteria into all business decisions. We invest in a strong R&D pipeline, combining innovative thinking with practical action in the field. Our solutions are purpose-designed for different crop systems. Connecting seeds and traits, crop protection products, digital tools and sustainability approaches, to help deliver the best possible outcomes for farmers, growers and our other stakeholders along the value chain. With teams in the lab, field, office and in production, we do everything in our power to build a sustainable future for agriculture. In 2023, our division generated sales of €10.1 billion. For more information, please visit www.agriculture.basf.com or our social media channels.
