BASF Kids’ Lab
- Launched in 1997, conducted in more than 30 countries
- More than 4,500 children participated in Japan since 2003
- Support provided for children with hearing disabilities
BASF Kids’ Lab is a program for children aged 6-12, intendedto introduce the joy of chemistry through simple and safechemistry experiments. The program began at BASF’s headquarters in Germany in 1997, celebrating its 20th anniversary in 2017, and is currently conducted in more than 30 countries worldwide. Kids’ Lab has been held in Japan since 2003, with more than 4,000 children participating to date. Trained employee volunteers help the children as experiment partners.
The 2018 BASF Kids’ Lab program was conducted as part of the “Roppongi Hills Kids’ Workshop 2018” in Tokyo. A “Mini Kids’ Lab” was also held during the Summer Festival at the Totsuka site, with neighborhood children invited to participate. The program at Roppongi Hills was called “Clever Foodies. ”Support for children with hearing disabilities was also provided through use of a communication assistance tool. The theme forthis program was the relationship between good eating and a healthy lifestyle, which affects adults and children alike. Children had the opportunity to learn through experiments how eating acolorful range of vegetables and fruit is important for their bodies.