May 30, 2025

Media

BASF Appoints Chris Lee as Managing Director of BASF Company Ltd., South Korea

  • Over 20 years of strategic leadership across the Asia Pacific and global business operations
  • “Supporting customers’ green transition and contributing to Korea’s sustainable growth"


Seoul, South Korea – May 30, 2025 – BASF announced that Chris Woo Suk Lee, Vice President, Business Management Polyamides & Precursors, Asia Pacific will assume responsibility as Managing Director for BASF Company Ltd., South Korea, effective on June 1. His predecessor, Dschun Song, will relocate to Belgium, where BASF’s Monomers global business unit is headquartered.

Since joining BASF Korea in 2000, Lee has held leadership roles across a wide range of business areas within the BASF Group for over 20 years, building extensive global experience and strategic leadership. He has contributed to BASF’s sustainable growth and customer-centric innovation by managing various operations across the Asia Pacific region and globally, in countries including China, Switzerland, Hong Kong, Singapore, and Japan.

Throughout his career, Lee has proved his capability by playing pivotal roles in sales, marketing, business management, and product portfolio operations across diverse segments, including process chemicals for paper, performance additives for printing, coatings and plastics. Most recently, he served as Vice President of Polyamides and Precursors for Asia Pacific at BASF (China) Company Ltd., where he demonstrated agile leadership in responding to complex market demands.

On his appointment, Chris Lee stated, “BASF Korea will strengthen its position as a trusted partner, supporting the success of both domestic and global customers by leveraging BASF’s sustainable solutions and global network.” He added, “We are committed to supporting our customers in their green transformation and contributing to the sustainable growth of the Korean economy.”

 

About BASF in Korea 

Global chemical company BASF has been a key player in Korea since entering market in 1954. As a leading foreign company in Korea’s chemical industry, BASF operates eight large-scale production sites across the country. Additionally, the company runs advanced Performance Materials and Electronic Materials R&D Centers, along with two technical centers focused on Computer-Aided Engineering (CAE), Polyurethane, and Personal Care. In 2024, BASF records approximately € 1.1 billion in sales to customers in Korea and employed 1,240 people as of the end of the year. Further information is available on www.basf.com.  
 

About BASF

At BASF, we create chemistry for a sustainable future. Our ambition: We want to be the preferred chemical company to enable our customers’ green transformation. We combine economic success with environmental protection and social responsibility. Around 112,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises, as core businesses, the segments Chemicals, Materials, Industrial Solutions, and Nutrition & Care; our standalone businesses are bundled in the segments Surface Technologies and Agricultural Solutions. BASF generated sales of €65.3 billion in 2024. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States. Further information at www.basf.com.

HoWon Chung
Corporate Affairs, South Korea
howon.chung@basf.com
Last UpdateMay 30, 2025