We want our customers to experience a new BASF – for example, in our Creation Centers. At these spaces full of inspiration and the latest technology, customers can discover BASF’s high-performance plastics, explore potential applications and work hand-in-hand with BASF experts to create new products. This accelerates the process of transforming conceptual ideas to creative solutions. The photo shows our Creation Center in Shanghai, China, which we opened in August 2019. It is one of four of its kind worldwide.
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Think Beyond. Foster Innovation.

It’s not business as usual here. This is a vibrant and exciting place to work.

Our work is grounded in the world of science and technology, but our approach is creative at heart. We know that it is this combination of logic and vision that truly sets us apart and makes working here so fulfilling. We like to think big, that's why give bold ideas space to grow. We inspire each other by approaching teamwork with optimism and openness. We explore new possibilities and thus develop the best products and solutions for customers.

You can’t solve existing problems with current approaches. By looking at challenges from different angles and through the lens of different skills, we are able to find the best solution, and then make it real. Customers expect solutions that are tailored to their specific needs, so we need to find ways to best serve them. By cross-pollinating specializations, we are able to develop innovative solutions and pioneer new ways of doing things.