BASF sponsors New Jersey Tree Foundation’s Newark Renaissance Trees Program

FLORHAM PARK, NJ, May 22, 2012 -- BASF has donated $5,000 to the New Jersey Tree Foundation’s Newark Renaissance Trees Program (NRTP), which will use the money to plant more than 100 new trees in the city. 

"Reforesting cities improves the environment and the quality of life,” said Charlene Wall-Warren, Sustainability Leader, BASF Corporation. “BASF is pleased to support a program that contributes to the well-being of people and the community."  

Earlier this spring, a group of BASF volunteers participated in Newark’s third annual Arbor Day Celebration and planted 19 trees at Lafayette Street School in Newark. Volunteers assembled early on the morning of April 21 to attend a tree planting demonstration and a reading of the Newark Arbor Day Proclamation to mark the start of the tree planting.

Among BASF volunteers were members of BASF’s legal department which has supported activities in Newark through its Pro Bono Partnership and BASF’s Kids’ Lab science education program. Having completed the second annual Kids’ Lab at Newark’s BRICK Academy, Melanie Brown, Assistant General Counsel for BASF in North America, invited students to participate in the Arbor Day Celebration.

“The tree planting provided a perfect extension of the education programs we bring to the students of BRICK Academy,” said Brown “The children who participated will write about the tree planting and contribute their articles to Kids X-Press™, a children’s science literacy magazine sponsored by BASF." 

At BASF, sustainable development means balancing the environment, economy and society, therefore, BASF is strongly committed to providing chemistry for society’s greatest challenges including energy-demand, climate protection, population growth and urbanization.

About the New Jersey Tree Foundation

The New Jersey Tree Foundation is committed to reforesting urban areas and empowering underserved communities through education programs and volunteerism. Since the inception of the Newark Renaissance Trees Program in 2006, the New Jersey Foundation has planted more than 1,500 trees and removed about 14,450 square feet of concrete In Newark - resulting in the capture of 136,834 pounds of carbon dioxide and 975,240 gallons of storm water each year.

Kids X-Press is a trademark of Kids C-Press, Inc.

BASF – The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,000 employees in North America, and had sales of $20 billion in 2011. For more information about BASF’s North American operations, visit www.basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

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