BASF hires new distribution services manager for automotive refinish business

SOUTHFIELD, MI, August 28, 2012 -- BASF today announced that Karen Broccardo has joined the Automotive Refinish Business group as Distribution Services Manager. She will be located in Southfield, Michigan. 

According to Chuck Soeder, Vice President, Automotive Refinish and Industrial Coatings Solutions, Broccardo will be responsible for sales forecasting, sales compensation administration, ColorSource Distribution administration, Customer Relationship Management Tools, and sales history and data administration.

Prior to joining BASF, she was the Sales Operations Specialist for Ricardo in Van Buren Township, MI where she was responsible for all sales forecasting in the U.S. and was part of the global SAP implementation team.  Broccardo has a bachelor’s degree in Business Administration from Western Michigan University, Kalamazoo, MI.

About BASF Coatings

BASF Coatings develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings, as well as decorative paints. BASF has significant market positions in the coatings sector in Europe, North America, South America and the Asia/Pacific region.  To learn more about Coatings from BASF, visit www.basf-coatings.com.  To learn more about the BASF Automotive Refinish business visit www.basfrefinish.com. A copy of the BASF customer magazine, Coatings Partner, can also be downloaded from www.coatingspartner.com

BASF – The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,000 employees in North America, and had sales of $20 billion in 2011. For more information about BASF’s North American operations, visit www.basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

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