Pharma meets nutrition in BASF's new Consumer Health Approach to be launched at SupplySide West 2014

FLORHAM PARK, NJ, September 30, 2014 -- BASF Nutrition & Health will unveil its new Consumer Health Approach at booth 25101 during the SupplySide West 2014 Global Expo and Conference on Oct. 6-10 at the Mandalay Bay convention center in Las Vegas. BASF is again the exclusive Education Program sponsor of SupplySide West, the "world's largest trade show" targeting ingredient suppliers and finished product manufacturers of dietary supplements, foods and beverages.

BASF's new Consumer Health Approach showcases lifecycle products and solutions offered by the industry's only supplier known for both its pharmaceutical and nutrition expertise. This combined know-how supports a range of consumer-friendly innovations in dietary supplements and Over-the-Counter (OTC) products.

"New concepts and solutions which target individual consumer preferences are needed to make it more convenient and easier for them to take their supplements," said Ludger Eilers, Director, Human Nutrition, BASF North America. "Imagine, for example, how seniors would feel if they could take fewer capsules or find them easier to swallow."

Eilers explained that BASF's new Consumer Health Approach helps nutrition and health companies develop user-friendly products with clinically based concepts, innovative delivery systems and advanced pharmaceutical technology to address the health concerns of every age group. "Our Consumer Health capability suite helps our customers tailor formulations for infants to seniors --it's as simple as that," he said.

Research shows that many consumers find it difficult to routinely take their supplements, in some cases because they forget, but more often because it's not easy to take them for various reasons. Among U.S. adults, 68 percent report taking dietary supplements, yet over one-third of those consumers do not always comply with their supplement regimen.

Seeing is believing

Attendees are invited to learn how BASF helps customers "Live NewtritionTM" through an interactive in-booth presentation explaining the trends, strategies, products, concepts, applications and other tools in its Consumer Health Capability Suite. To demonstrate how these concepts can be adapted into successful products, the following prototypes targeting all stages of life will be on display for sampling:

• Omega "Cardio-Pack" -- Melt-in-your-mouth flavored stick packs are an innovative delivery alternative for adults concerned about maintaining their heart health. 
• Omega- 3 "Vitality Swirl" -- Tasty and convenient spoonable emulsion is ideal for the 30 percent of the population finding it difficult to swallow pills, especially seniors.
• "More Power to You" Tablets -- Orally Disintegrating Tablets (ODT) with caffeine showcase how BASF's excipients and coatings create a creamy texture and quick dissolve with powerful taste-masking.
• "Get Moving" Chews -- Chewy tablets with Tonalin (R) CLA, protein, calcium and vitamins D and K target growing consumer demand for bone and muscle health delivered in a tasty and portable form.
• PronovaPureTM   "Mighty  Gels" -- Highly concentrated omega-3 oil enables smaller dosage size requiring fewer pills and/or smaller pills.
• Tonalin(R) CLA Chocolate "Recovery Milk" -- Perfectly suited as a pre- or post-workout beverage, Tonalin is clinically proven to maintain lean body mass. Tonalin appeals to younger athletes or baby boomer sports enthusiasts looking for convenient and tasty nutrition on-the-go.
• "Young at Heart" Gummies -- Two gummies deliver 400 mg of free sterols and enhance heart health in a fun and convenient delivery form for young adults to seniors.
• "FOGO (Fear of Getting Older)"Tropical Drink -- Delicious juice packed with nutrients including lycopene, omega-3s, beta-carotene and vitamins A, C, D and E appeals to seniors interested in maintaining their quality of life, appearance and mobility.

Attend Consumer Health VendorBrief

BASF's David Cai, Ph.D., Business Development Manager, will present the new Consumer Health Capability Suite at a VendorBrief presentation on Oct. 9 at 10:00 a.m.-10:50 a.m. in room Palm A. Attendees will learn how to make their dietary supplements and OTC products more consumer-friendly using new applications, unique technologies for taste-masking and controlled release, improved solubilization and appealing delivery forms.

Meet the former FDA Director of the Division of Dietary Supplements

Daniel Fabricant, Ph.D., former Director of the U.S. Food and Drug Administration's (FDA) Division of Dietary Supplements, will deliver the Featured Speaker presentation on Oct. 8 at 9:00 a.m.-11:00 a.m. in South Seas Ballroom F. He will share perspectives on FDA's priorities regarding dietary supplements, and what to expect next from the agency. Then, a panel of industry attorneys will call out examples of non-compliance in "Busted!," offering a tutorial in what not to do. Later in the day, attendees are also invited to join Fabricant at BASF's in-booth (# 25101) Meet & Greet from 4:30 p.m. to 5:30 p.m. BASF's booth event will begin at 3:30 p.m. with product demonstrations and sampling.

Insights into Omega-3s

BASF's Joseph Moritz, Ph.D., Scientific Marketing Manager, will share tips on how dietary supplement manufacturers can obtain maximum freshness and purity in their finished products during the SupplySide Omega-3 Insights Summit on Oct. 7 at 1:30 p.m. - 4:30 p.m. in South Seas Ballroom H.

For information on BASF's Nutrition & Health portfolio, including a wide range of high concentration omega-3 oils and powders, please visit http://www.newtrition.basf.com/

Suggested caption for press photo (download at right): BASF is innovating the next generation of dietary supplements and OTC products with user-friendly delivery options.

About Nutrition & Health

BASF Nutrition & Health provides a comprehensive product and service portfolio for the human and animal nutrition, pharmaceutical and flavor & fragrance industries. With innovative solutions and modern technologies we help our customers to improve their business efficiency and the sustainability of their products. Our human nutrition solutions include vitamins and carotenoids, plant sterols, emulsifiers and omega-3 fatty acids. Vitamins and carotenoids form also an important part of our animal nutrition portfolio, as well as other feed additives like trace elements, enzymes and organic acids. We provide the pharmaceutical industry with active ingredients such as caffeine and ibuprofen, various excipients and custom synthesis services. Furthermore, we offer aroma ingredients such as citral, geraniol and L-menthol. BASF Nutrition & Health operates sites in Europe, North America, South America and in Asia-Pacific. For more information, go tohttp://www.newtrition.basf.com.

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,000 employees in North America, and had sales of $19.3 billion in 2013. For more information about BASF’s North American operations, visit www.basf.us.

At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

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