United States
Construction Solutions
United States
Construction Solutions

Flexible roof coatings

Polymers and additives for elastomeric roof coatings

Navigating the complex combinations of primers, substrates and application techniques has always been a challenge in the elastomeric roof coatings industry and Mother Nature isn't making it any easier. With each region facing different climate challenges the demand for a fast-curing roof coating is of paramount importance. 

Achieve a new level of BRILLIANCE™

The BRILLIANCE familiy of acrylics and additives for elastomeric reflective roof coatings provide a superior way for builders to reduce the amount of heat that is typically absorbed by traditional asphalt roofs. The result is brighter, smarter roofs that benefit both the environment adn the building. 

The benefits of BRILLIANCE

  • Sustainable water-based, low-VOC chemistry and zinc-oxide free coatings.
  • UV resistance reduces building temperatures for increased energy efficiency and lower carbon footprint.
  • High-performance chemistry allows BRILLIANCE products to adhere to a wide variety of substrates.
  • Easy to install with a wide tolerance to varying weather conditions.
  • Meets challenging formulation demands for an array of substrates.
  • Season extension and fast cure times to help increase profitability and lower labor costs. 

How can we help?

Have a question about BASF's polymers and additives? Contact our experts.

Request a sample


Polymers and additives for reflective roof coatings brochure


QUICK-TRIGGER - Roof coating additive for increased early rain resistance, decreased labor time, and season extension.

Raising the roof (coating standards)

An updated ASTM specification for roof coatings paves the way for more product innovation in the industry.

Science behind white roof coating helps roofers extend season

Discussed: instant set white roof coatings, cost savings, lower environmental risk, and one person’s love of a good challenge.

Insights | Where business meets science

Learn about market trends and subscribe to our monthly newsletter.