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BASF focuses on strengthening and growing its core businesses in the next phase of its “Winning Ways” strategy
After the swift and almost complete carve-out of its standalone businesses, BASF is focusing on strengthening and growing its core businesses in the next phase of its “Winning Ways” strategy. The newly established Core Transformation Office, led by Julia Raquet (50), President, drives the implementation of cross-unit transformation projects across all core businesses, service units and corporate center units. The program, launched as “CoreShift,” aims to achieve up to 20 % net cash fixed cost savings in the core by 2029, compared with the 2024 baseline. In her new role, Julia Raquet reports directly to Dr. Markus Kamieth, Chairman of the Board of Executive Directors of BASF SE.
Turning end-of-life tires into new resources for wall paint: BASF and Cromology advance circular coatings
BASF and Cromology announce a new step forward in circular economy solutions for the coatings industry.
BASF patents new hot gas welding process for plastics
BASF has patented a novel hot gas welding process for plastics. The technology enables thermoplastic components – especially those made of Ultramid® Advanced (polyphthalamide PPA) – to be welded significantly faster, more energy-efficiently and in a more material-friendly manner than with conventional hot gas welding processes.
Lindex and BASF partner to bring textile-to-textile recycled polyamide to lingerie sector
Gothenburg, Sweden / Ludwigshafen, Germany - Lindex has partnered with BASF’s loopamid® to accelerate textile-to-textile recycling and advance the shift towards more circular material solutions in the fashion industry. Together they introduce loopamid to the lingerie sector.
Xiaomi EV’s custom color “Nightfall Rose” wins the 2026 Ringier Technology Innovation Awards
The custom color “Nightfall Rose”, with its design led by Xiaomi EV and enabled by BASF Coatings’ technical solutions, has received the 2026 Ringier Technology Innovation Awards – Coatings Industry in the “Innovative Coatings of the Year” category. It is also the only color innovation recognized among this year’s award winners.