Factbook

Care Chemicals

BASF’s Care Chemicals division is a globally leading supplier to the cosmetics, detergents and cleaning industries. We also offer solutions for technical applications and crop protection. Together with our customers, we create innovative solutions to meet the current and future needs of society more sustainably. We contribute to the long-term success of our customers’ brands with a broad range of products and concepts via our global network of production and development sites.

Sales by direct customer industry 2025

Diagram: Sales by direct customer industry 2025 - Care Chemicals

Portfolio

Home care and industrial & institutional cleaning

We develop, produce and market a wide range of ingredients for the global detergents and cleaners industry. As the innovation leader in this market, we offer choices to our customers by providing a broad portfolio to successfully cater to today’s and tomorrow’s market needs, always considering the changing regulatory requirements. Our strong and integrated global production footprint, combined with a state-of-the-art R&D base and in-depth market and application expertise, drives our unique value proposition. This makes us the partner of choice for formulators of efficient, convenient, sustainable and safe-to-use cleaning products. Our portfolio, which is constantly being further developed, includes surfactants, enzymes, performance boosters, chelating agents, biocides, stabilizers and methanesulfonic acid.
   

Personal care

We envision a future in which performance, sustainability and scientific innovation are at the core of every product. Driven by the expertise and passion of our teams, we embrace agility and proactively address the rapidly evolving desires and needs of consumers in the industry. Our commitment goes beyond individual products. We collaborate with partners across the ecosystem, leveraging our extensive portfolio and scientific expertise to deliver innovative solutions to our customers, considering the entire value chain. Our broad personal care portfolio includes actives, bioactives, emollients, emulsifiers, polymers, surfactants and UV filters.
   

Industrial formulators

As a leading supplier of processing aids for industrial chemical formulations, we provide high‑performance additives and surfaceactive ingredients that enhance the efficiency, sustainability and reliability of industrial formulations. We deliver formulation expertise and customer‑specific solutions across agrochemicals, coatings and adhesives raw materials, construction, textiles, metal surface treatment and chemical processing.

Our product portfolio includes dispersants, emulsifiers, surface modifiers, solvents, chelating agents, biocides, micronutrients and methanesulfonic acid that support formulators in improving performance while reducing resource use and operational costs.

Market position and main competitors

The Care Chemicals division holds one of the top three market positions in all strategic business areas in which it is active.

The main competitors (alphabetical order) include Ashland, Clariant, Croda, Dow, Evonik, Sasol, Stepan and Syensqo.

Focus of research and development

We are committed to delivering innovative and sustainable products and solutions in close collaboration with customers in our core markets, with a strong focus on bio-based and biodegradable ingredients. With process innovation in our core technologies, we target continuous capacity and yield improvement to ensure competitiveness and reduce carbon footprints. We systematically identify and establish new technologies to best support our customers in driving innovation for end consumers.
Key capabilities
  • Strong global production footprint close to our customers, also in emerging markets
  • Differentiated portfolio with innovative products that combine performance with sustainability through BASF’s global R&D network
  • State-of-the-art formulation technologies

Acquisitions/JVs/investments

From 2023 onward

Product group Description            Year
Alkoxylates Capacity expansion in Antwerp, Belgium 2023
Capacity expansion in Ludwigshafen, Germany 2024
New production plant in Zhanjiang, China 2026
Alkylpolyglucosides (APG) Expansion of global capacities in Bangpakong, Thailand, and Cincinnati, Ohio 2025-2026
Enzymes Investment in production setup for bacterial enzymes and biotechnology products, Kundl/Schaftenau, Austria 2024
UV filters New plant in Jinshan, China 2023

Divestitures/shutdowns

From 2023 onward

Product group Description            Year
Anionic surfactants Sale of softex business to GOVI CAST Sdn. Bhd. 2026
Optical brighteners Sale of optical brighteners business and production assets to Catexel 2026

Major nameplate capacities of BASF1

Thousand metric tons per year

Product group Location Capacity
Anionic surfactants Europe, North America, South America, Asia Pacific 550
Chelating agents Europe, North America, South America 170
Methanesulfonic acid Europe 50
Nonionic surfactants Europe, North America, Asia Pacific 1,015

1 All capacities are included 100%, including plants belonging to joint operations and joint ventures.

Innovation

From seed to scalp: Nature-powered hair renewal with Aloversil™

Aloversil™ is a new cosmetic ingredient with potent natural peptides designed to support the appearance of denser hair in men experiencing visible signs of shedding. It helps maintain a healthy scalp environment, which is key for visibly stronger, fuller and more resilient hair. In a clinical study, daily application of a leave-in hair serum containing Aloversil™ led to noticeable improvements in the look of hair coverage and density over a four-month period. In vitro studies show that the new ingredient supports the body’s own cellular communication and natural micro-vascularization, both of which are associated with nourishing healthy hair follicles and improving the hair’s appearance. Aloversil™ is made from the seedcake of sea buckthorn (Hippophae rhamnoides), a by-product of juice and oil production, and is 100% of natural origin according to ISO 16128.

Last UpdateMay 28, 2026