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1965 – 1989 / The Road to Becoming a Transnational Company
On its 100th anniversary in 1965, BASF is already on its way to becoming a transnational company: With the launch of production sites abroad and further investments in the U.S., the company is strengthening its presence in highly industrialized countries and markets worldwide. An ever-greater priority is given to securing raw material supplies and expanding its portfolio to include consumer and higher quality products.
