Color and Design

Social and technological developments are constantly changing the way our world looks. Our living conditions and habits change and along with them, the products that surround us. Every change is reflected in materials and surfaces, as well as in the colors used for products. In order for a product such as a car to be perceived as current, attractive and true to its brand, OEM colors need to reflect the zeitgeist, even though they already have to be designed and determined several years in advance.

Our designers in the United States, Japan, China and Germany tackle these changes very early on and translate them into colors. Based on their research, a new color collection for the automotive industry is published each year with global and regional color trends. For BASF's annual Automotive Color Trends, our design team in Münster develops colors for EMEA.

Driving Color Design