The Würzburg site is a competence center for basecoats in the worldwide network of BASF's Coatings division.


About the Site

Color lends a car individuality and accentuates its design. For nearly 50 years, we have manufactured basecoats in Würzburg in a wide range of colors for the automotive industry. Our years of experience, the quality and sustainability of our products and the capacity to implement customer-specific requests have made us the leader in our field.

Site Management

“The most important success factor for us in Würzburg is customer focus. Thanks to our high flexibility, especially in production, and the broad experience of our employees, we are able to realize customized solutions in high quality and in time. This is especially important for German automotive manufacturers. We managed to change over the majority of the products to waterborne solutions, making a significant contribution to environmental protection.”

Dr. Lucia Königsmann

BASF's Coatings division in Würzburg

Working at the Site

The smooth collaboration of customer laboratories, application technology and production enable us here in Würzburg to provide individual paints for auto bodies and automotive add-on parts.

Facts & Figures

Around 320 employees
work at the Wuerzburg site

39,000 square meters
is the total area of the site premises

Products and Industry

Over 50 million vehicles currently sport BASF waterborne basecoats "Made in Würzburg." In Würzburg, we also manufacture solventborne basecoats for the automotive industry.


We already developed the waterborne basecoat technology in Würzburg back in the mid-1980s. Instead of using solvents, we thin our products with water. Our waterborne basecoats stand out because they are sustainable without compromising quality or application properties.

Contractors and suppliers

When it comes to color, we're number 1 in the world. Since each basecoat consists of different pigments and special-effect materials such as metallic flakes, we have a number of suppliers in Würzburg with whom we cooperate in a spirit of trust.

How to find us

How to find us

European Color Report 2018

European Color Report 2018