People on a sailing boat in the ocean, under a bright sky, surrounded by a key visual of four lines in blue, orange, green and red (photoshopped)

기업

바스프의 전략

Chemistry is our passion. Our ambition is to be the preferred chemical company to enable our customers’ green transformation. With our “Winning Ways” strategy, we aim to grow profitably and create value for our shareholders based on a broad portfolio as well as our product and process innovations. Simultaneously, we are further developing our performance culture.

Our ambition: to be the preferred chemical company to enable our customers’ green transformation.

바스프의 제품과 혁신은 고객들이 고유의 시장에서 혁신을 주도하고 성장할 수 있도록 돕습니다. 바스프의 과학자와 엔지니어들은 놀라운 것들을 가능하게 합니다.

바스프는 강력하고 폭넓은 화학 사업 포트폴리오를 가진 회사로 잘 알려져있으며, 이러한 강점을 더욱 개발하여 앞으로도 전세계의 다양한 산업군의 고객들을 지원 할 것입니다.

바스프의 모든 고객은 각기 다른 속도와 우선순위로 저탄소 및 지속 가능한 비즈니스 모델로 전환할 것입니다. 우리의 목표는 바스프를 친환경적으로 만드는 것을 넘어 고객의 비즈니스의 친환경 전환도 지원하는 것 입니다. 이것은 수익성 있는 성장을 위한 바스프의 핵심 원동력이 될 것입니다.

고객, 그리고 고객의 필요는 바스프가 하는 모든 일의 중심에 있습니다. 바스프의 모든 직원들은 고객들이 매일, 어디서든지 최상의 경험을 가질 수 있도록 노력합니다. 

우리는 고객이 우리를 신뢰할 수 있는 파트너로 인식하고, 매일 함께 일하고 제품을 구매하는 화학 회사로 선택하도록 영감을 주고자 합니다. 고객의 미래 성공을 함께 만들어가는 동반자가 되는 것이 우리의 목표입니다. 

We will continue to be a company with a strong, broad portfolio of chemical businesses. This is what we are known for. It’s also what makes us most relevant to customers globally, across a wide variety of industries.
We want to inspire our customers to make us their partner of choice. So that they’ll choose us every day as the chemical company they work with and buy from. A trusted partner in creating their future success.
Our customers and their needs are at the center of everything we do. Everyone at BASF strives to create the best experience for them. Everywhere, every day.
Our product and process innovations allow our customers to innovate and grow in their respective markets. Our scientists and engineers make amazing things possible.
All our customers will transform their business models toward a lower CO2 and more circular world. At different speeds. With different priorities. Our ambition goes beyond making BASF green: We will also enable the green transformation of our customers’ businesses. This will be the key driver for our profitable growth.

CEO Statement
Strategy Launch

Vorsitzender des Vorstands (CEO) der BASF SE, verantwortlich für die Bereiche Corporate Development; Corporate Legal, Compliance & Insurance; Corporate Human Resources; Corporate Communications & Government Relations; Corporate Investor Relations.
We have the right playbook to tackle shortterm challenges, and, in the long term, we have the right strategy to shape a futureproof BASF.“
Dr. Markus Kamieth, Chairman of the Board of Executive Directors (CEO) of BASF SE

Markus Kamieth

CEO BASF SE

We rely on four levers to successfully implement our strategy: Focus, Accelerate, Transform and Win. We are systematically integrating sustainability topics into our strategy and business as well as into our assessment, steering and compensation systems. This principle is embedded in our corporate purpose: We create chemistry for a sustainable future.

Focus

Accelerate

Transform

Win

Our financial targets

EBITDA before special items 
2028
€9bn-€11bn

Free cash flow
(cumul. 2025-2028)
~€11bn

ROCE 
2028
~10%

Annual Shareholders‘ Meeting 2025
Our strategy in 2 minutes

Video: We are bringing BASF on its winning ways