Digitalization
Artificial Intelligence
Artificial Intelligence (AI) is a key measure of the strategic lever "Accelerate" in the BASF Winning Ways Strategy and has a great potential for value creation: We harness AI to advance productivity and accelerate innovation, to augment customer experience and supplier collaboration, and enhance production reliability and safety.
AI is central to our Winning Ways Strategy, driving operational efficiency and accelerating innovation. At BASF, we believe in making AI accessible to all our employees, as widespread adoption is essential to unlocking its vast potential. We provide customized solutions tailored for operations, research and development, finance, controlling, and a host of other areas. Our AI expertise and unique data pool enable our global teams to generate tangible business value throughout our values chains.
We have developed and applied AI in all areas of day-to-day business, i.e. production, engineering, research and development, management and other areas.
Artificial intelligence and machine learning are part of the general tools of the trade in research and development: be it in the prediction of new molecules and materials and their properties, in the evaluation of image data and texts, or in the automation of research laboratories.
